Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Send a text Sara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to prior...

Episoder(512)

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

Send a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide...

1 Jul 202522min

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

Send a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of this in...

27 Jun 202519min

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

Send a text In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned co...

26 Jun 202515min

#453: Leaders in Customer Loyalty: The CEO's Desk

#453: Leaders in Customer Loyalty: The CEO's Desk

Send a text 2025 Customer Loyalty Trends Uncovered Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 ...

20 Jun 202522min

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

Send a text In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned throu...

19 Jun 202530min

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

Send a text For many fans, the first concert or professional sporting event they attend is more than just entertainment. It’s a core memory. It’s the roar of the crowd, the closeness of family, and th...

12 Jun 202521min

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

Send a text Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalty is ...

10 Jun 202526min

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

Send a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower ...

5 Jun 202522min

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