Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award

Send a text Sara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to prior...

Episoder(513)

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

Send a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower ...

5 Jun 202522min

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

Send a text In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution l...

3 Jun 202521min

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

Send a text For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, staying...

29 Mai 202532min

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a s...

22 Mai 202528min

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

Send a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed discussio...

20 Mai 202520min

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

Send a text Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mobile-f...

15 Mai 202522min

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

Send a text In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coa...

8 Mai 202524min

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

Send a text For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, Reward...

6 Mai 202521min

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