Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

Send a text Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online store. Within the brand’s “old general store,” customers can purchase everything from apparel to candles to vintage candy to music. Around the holidays, the store is decorated with trees, and a Christmas theme fills the aisles, from stockin...

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#461: Leaders in Customer Loyalty: Brand Story | From Coffee to AI: Inside EG America's Bold Loyalty Overhaul

#461: Leaders in Customer Loyalty: Brand Story | From Coffee to AI: Inside EG America's Bold Loyalty Overhaul

Send a text EG America is reshaping how convenience stores engage with their customers. As the fourth-largest chain in the U.S., with familiar brands like Cumberland Farms, Turkey Hill, and Fast Track...

17 Jul 202534min

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer...

14 Jul 202514min

#459: Leaders in Customer Loyalty: Brand Story | How Merz Aesthetics Elevates Loyalty by Keeping it Simple, Rewarding, and Human-Centered

#459: Leaders in Customer Loyalty: Brand Story | How Merz Aesthetics Elevates Loyalty by Keeping it Simple, Rewarding, and Human-Centered

Send a text For Merz Aesthetics, customer loyalty is more than a marketing initiative; it’s a guiding philosophy that influences every aspect of the brand’s identity and operations. As a global medica...

10 Jul 202530min

#458: Leaders in Customer Loyalty: Industry Voices | Dr. JR Slubowski of Kobie on Emotional Loyalty, Harnessing Data and Creating Extreme Loyalists

#458: Leaders in Customer Loyalty: Industry Voices | Dr. JR Slubowski of Kobie on Emotional Loyalty, Harnessing Data and Creating Extreme Loyalists

Send a text In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobi...

8 Jul 202524min

#457: Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

#457: Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

Send a text California Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on nostalg...

3 Jul 202532min

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

Send a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide...

1 Jul 202522min

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

#455: Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

Send a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of this in...

27 Jun 202519min

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

#454: Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

Send a text In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned co...

26 Jun 202515min

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