[159] How to Use Personal Branding to Boost Your MSP's Reach

[159] How to Use Personal Branding to Boost Your MSP's Reach

In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. She is passionate about personal branding as a tool to boost visibility and reach.

Now as a start-up co-founder and advisor, Victoria is deeply engaged in the tech start-up scene all the way across Europe, the UK, and the Middle East, and has experience managing mult-imillion dollar budgets for retail and real estate executives, along with leading the digital marketing for Nestle's MENA B2B Business.

Victoria explains a typical working day, and shares why she decided to use LinkedIn to build her personal brand. She gives advice on: content creation, promoting yourself online and why you don’t need to use video.

Richard asks her how she overcomes self-doubt and the worry that nobody is consuming your content. Victoria shares lessons she’s learned from content creation and inspirational people in marketing.

Victoria discusses her role as a community lead for women at Google, how she’d like things to change for women in tech, and how to do business in different countries with different cultures to your own.

Mentioned in This Episode


Episoder(200)

[170] How to Master Email and File Migrations for MSPs

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[169] Professional Musician to MSP Guru: the Amazing Luis Giraldo

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[168] Best-Kept Secret to Global Leader: The Remarkable Evolution of Comptia

In this interview, Richard Tubb speaks to Todd Thibodeaux, President and Chief Executive Officer of CompTIA, a nonprofit organisation that supports MSPs and IT businesses. Todd explains how CompTIA su...

10 Nov 20241h 26min

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This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference. Rob Rae is the Corporate Vice President of Community and Ecosystems for Pax8.Rob talks about how it feels to bring...

17 Okt 202426min

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16 Okt 202432min

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This episode was recorded live in Berlin, Germany at the Pax8 Beyond EMEA conference, and Richard Tubb speaks to Phylip Morgan. He’s the Pax8 Chief Revenue Officer EMEA, and they talked about what’s n...

15 Okt 202418min

[167] Building a Culture of Success: Secrets from the UK's Top ISP

[167] Building a Culture of Success: Secrets from the UK's Top ISP

In this interview, Richard Tubb speaks to Richard Tang, the founder and CEO of Zen Internet, consistently rated as the top internet service provider in the UK. Founded in 1995, the initial plan was to...

13 Okt 202457min

[166] Need More Free Time? Call Answering Services are a Game-Changer for MSPs

[166] Need More Free Time? Call Answering Services are a Game-Changer for MSPs

In this interview, Richard speaks to Leigh Smith, Director of Growth and Happiness at AnswerConnect, a 24/7, live call-answering solution founded in 2002. The service enables MSPs to streamline issue ...

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