[159] How to Use Personal Branding to Boost Your MSP's Reach

[159] How to Use Personal Branding to Boost Your MSP's Reach

In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. She is passionate about personal branding as a tool to boost visibility and reach.

Now as a start-up co-founder and advisor, Victoria is deeply engaged in the tech start-up scene all the way across Europe, the UK, and the Middle East, and has experience managing mult-imillion dollar budgets for retail and real estate executives, along with leading the digital marketing for Nestle's MENA B2B Business.

Victoria explains a typical working day, and shares why she decided to use LinkedIn to build her personal brand. She gives advice on: content creation, promoting yourself online and why you don’t need to use video.

Richard asks her how she overcomes self-doubt and the worry that nobody is consuming your content. Victoria shares lessons she’s learned from content creation and inspirational people in marketing.

Victoria discusses her role as a community lead for women at Google, how she’d like things to change for women in tech, and how to do business in different countries with different cultures to your own.

Mentioned in This Episode


Episoder(200)

[165] The 20-Year Overnight MSP Success Story You Need To Hear

[165] The 20-Year Overnight MSP Success Story You Need To Hear

In this interview, Richard Tubb speaks to Daniel Shone and Chris Gorman of Apex Computing: Daniel is the Managing Director and Chris is the CEO. Based in the North West, they support their clients wit...

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[164] Top Lessons from 25 Years Building a Successful MSP

[164] Top Lessons from 25 Years Building a Successful MSP

In this episode, Richard Tubb speaks to David Brereton. David founded Myson Pages 25 years ago, while most of his peers were operating on a break/fix model. Today, he has 15 employees and supports SME...

22 Sep 20241h 13min

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[Travelogue] UptimeLIVE 2024: Business Growth for MSPs

Time for another Team Tubb Travelogue! This time, Gudrun Lauret catches up with Richard Tubb and Lenka Koppova, who are in London for UptimeLIVE.Grab a cup of your favourite tea or coffee, relax and j...

18 Sep 202413min

[163] Why Modern MSPs Need to be at Uptime Live

[163] Why Modern MSPs Need to be at Uptime Live

In this interview, Richard Tubb speaks to Jason Kemsley and Bradley Munday, the co-founders of Uptime, a white-label, outsourced solution provider. They offer helpdesk, NOC, SOC and project support. T...

15 Sep 202453min

[162] How to Make Accurate Billing a Superpower for Your MSP Business

[162] How to Make Accurate Billing a Superpower for Your MSP Business

In this interview, Richard speaks to Ben Rogers, a Sales Manager at Cloud Billing. Cloud Billing offers a solution that helps MSPs to automate their billing processes quickly, accurately, and comprehe...

8 Sep 202443min

[161] Why CompTIA are the MSP Industry's Best-Kept Secret

[161] Why CompTIA are the MSP Industry's Best-Kept Secret

In this episode, Richard speaks to MJ Shoer, the Chief Community Officer at CompTIA. After studying for a degree in computer science, he worked in sales for startup software and hardware companies. He...

25 Aug 20241h 26min

[160] How to Harness Personal Power, Energetics, and Mindset for MSP Success

[160] How to Harness Personal Power, Energetics, and Mindset for MSP Success

In this interview, Richard speaks to Fiona Challis. She’s been in the IT industry for over 25 years, firstly in corporate and then running a sales training company. Now, she’s passionate about mindset...

21 Jul 202447min

[Bonusode] How Kaseya is Revolutionising Their Offers to Better Support MSP Partners

[Bonusode] How Kaseya is Revolutionising Their Offers to Better Support MSP Partners

In this episode, Richard Tubb talks to Dermot McCann. He’s the Executive Vice President and General Manager for Kaseya EMEA, having previously worked as General Manager for APAC in Australia.He tell...

17 Jul 202425min

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