#31 Choshi Electric Railway’s survival by using AIDMA model
The Choshi Electric Railway, about 1 hour away from Narita Airport has faced the danger of closing down many times, but has been able to pull through the crisis with its unparalleled survival skills. ...
4 Mar 20219min
#30 Future of Digital Transformation for Retail, a store that doesn't sell
https://business.nikkei.com/atcl/gen/19/00163/011500052/ In August 2020, b8ta, a store originated in San Francisco, California landed in Japan. The store was known for its revolutionary business model...
2 Mar 202111min
#29 Suzuki, the Small Giant’s Last Decision
After graduating from Chuo University in 1953, Mr. Suzuki Osamu worked at a bank before joining Suzuki Motor Corporation in 1958. He is married to a daughter of Mr. Suzuki Shunzo, the second president...
28 Feb 20217min
#28 Don’t Aim for Sale or Profits but Happiness: Funabashiya, 200 yo Kuzumochi Maker’s Success on SNS
Funabashiya, a traditional confectionary store in Kameido, Tokyo, with a history dating back to 1805. Its signature dish, "kuzumochi," has been loved by historical story writers such as Akutagawa Ryun...
26 Feb 20219min
#27 SPIBER Finds New Way to Raise Money for Realizing New Material Based on Protein
An American apparel brand North Face has known for high quality and has been popular in both the US and Japan. In 2019 the brand has added one particular type of material to its fabric used in the pro...
23 Feb 20215min
#26 If You Are Intermittent Fasting, Know What Autophagy Is
In Japan, Intermittent fasting is getting popular and it is common to believe being overweight is the source of many diseases. Autophagy, known as the research of Dr. Osumi Yoshinori, who was awarded ...
22 Feb 20218min
#25 An Orphan Finds A Hometown in Her Heart in Japan
She was born as the youngest of 12 during the Iran-Iraq War. The sound of fireworks still reminds her of an air raid. In elementary school she attended in Saitama, she was shocked she had to sit next...
18 Feb 20219min
#24 So, Why Can’t Japanese Speak English?
If you are a Japanese and have a college degree, the total number of years to have studied English would be more than 12 years. Yet you still can’t speak English. That’s how the majority of Japanese p...
15 Feb 202110min
