Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1430)

Dan Pink on the Science of Buoyancy

Dan Pink on the Science of Buoyancy

It happens to all of us every day. You get rejected. Your customer doesn’t buy. Your boss doesn’t agree. Your crush doesn’t say yes. In this provocative and entertaining talk, Daniel Pink, author of the New York Times best seller Drive, harvests a rich trove of social science to explain the theory and practice of bouncing back. — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.. Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Des 20131h 21min

Michael Sandel on the Moral Limits of Markets

Michael Sandel on the Moral Limits of Markets

Should we pay children to get good grades? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, or selling citizenship to immigrants willing to pay? Michael Sandel is one of the world's most acclaimed and popular political philosophers. He has given the BBC Reith lectures and his online lectures for Harvard University attract millions of views. In this talk from May 2012 he looked at the role of markets in a democratic society, and asked how can we protect the moral and civic goods that markets do not honour and money cannot buy? — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.. Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Des 20131h 8min

Robert Macfarlane on Landscape and the Human Heart

Robert Macfarlane on Landscape and the Human Heart

For several years and more than a thousand miles, celebrated travel writer Robert Macfarlane has been following the vast network of old paths and routes that criss-cross Britain and its waters, looking at their connections to countries and continents beyond.  In this event, recorded at the Tabernacle in London On the 12th of June 2012, Macfarlane tells us his enthralling accounts of the ghosts and voices that haunt old tracks, of songlines and their singers, of the stories our tracks keep and tell, and of rights of way and rites of passage. This event was produced by Executive Producer Hannah Kaye with editing by Executive Producer Rowan Slaney. To hear the full length episode of this event and to support our mission to foster honest debate and compelling conversations, head to intelligence Squared.com/membership or subscribe on Apple Podcasts — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.. Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Des 201334min

Western Liberal Democracy Would be Wrong for China

Western Liberal Democracy Would be Wrong for China

People everywhere are better off living in liberal democracy: that has been the reigning assumption of the western world. But could it be we’ve got it wrong? If you were one of the world’s billions of poor peasants might you not be better off under a system dedicated to political stability and economic growth – one that has lifted 400 million out of poverty – rather than one preoccupied with human rights, the rule of law, and the chance to vote out unpopular rulers? Thanks to the Chinese model of government life expectancy in Shanghai is now higher than in New York. So is China better off without democracy? Or is that just the age-old mantra of the tyrant? — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.. Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

2 Des 20131h 41min

Pornography is Good For Us: Without it We Would Be a Far More Repressed Society

Pornography is Good For Us: Without it We Would Be a Far More Repressed Society

Hooray for porn! What would we be without it? Bored, repressed, frustrated. Porn allows the timid to indulge fantasies they’d never live out in real life and the adventurous to experiment with new forms of pleasure. Now that it has stepped down from the top shelf and waltzed across the internet we can all enjoy it. All we need to do is stop pretending it’s something dirty and come straight out and salute it. Or maybe not. Porn after all is selling a lie: that women are always eager to engage in extreme practices, that bodies are always tanned and buffed, orgasms explosive. Isn’t this a recipe for frustration and disappointment? And to attract the restless voyeur, porn is always having to up the ante – cyber-sex is getting ever more degrading and extreme. Men are finding it harder to be satisfied with their real world partners, women are feeling inadequate and pressured to live up to the cyber-competition – this is the reality of pornland. So which is it – the great liberator of the libido or a blight on... Support this show http://supporter.acast.com/intelligencesquared. See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Des 20131h 28min

Both Britain and the EU Would Be Happier if They got Divorced

Both Britain and the EU Would Be Happier if They got Divorced

Some people just can’t bring themselves to acknowledge that a relationship is over. Finished. Unsalvageable. David Cameron, for instance. His long awaited speech on Europe has been one big exercise in denial. Yes, we should stay married to Europe, he says, because we can now renegotiate our wedding vows and get the EU to do things our way. Who is he kidding? If it were so easy to pick ‘n mix what we want from Brussels, wolfing down all the soft-centred goodies and rejecting the nutty ones, wouldn’t every member state do the same? That would be a certain recipe for a 27-speed Europe and why on earth would Brussels agree to that? After the euro crisis, Brussels is hell-bent on tightening the rules not loosening them. So once you discard the new wrapper Cameron is trying to put around a thorny old problem, the reality re-emerges in all its starkness: we can’t live under the old rules – Cameron himself is clear about that – and the new rules will entail an even greater loss of sovereignty. So time for... — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.. Just visit intelligencesquared.com/membership to find out more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Des 201348min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
popradet
aftenpodden-usa
forklart
stopp-verden
bt-dokumentar-2
det-store-bildet
dine-penger-pengeradet
fotballpodden-2
nokon-ma-ga
aftenbla-bla
frokostshowet-pa-p5
e24-podden
rss-dannet-uten-piano
rss-penger-polser-og-politikk
rss-ness
rss-fredrik-og-zahid-loser-ingenting
unitedno
rss-borsmorgen-okonominyhetene