The BBC Academy Podcast15 Jun 2017

Following your audience on 'dark social'

Billions of people are using chat apps. Can brand owners and broadcasters make themselves part of these private conversations? And should they?

The BBC World Service, the Weather Company USA and youth-led creative network Livity have been exploring ways to engage with these hard-to-reach audiences.

This podcast explores how organisations are using short animated images such as gifs as well as chatbots - computer programmes which simulate conversations with humans - to become part of the conversation in private spaces.

Communications on these text, email or instant messaging apps is referred to as 'dark social' because, unlike a Facebook share or a retweet, it’s harder for brands and broadcasters to see what’s going on ‘in the dark’.

In this podcast you'll learn:

• how big-name brands are using ‘dark social’ to promote themselves • what the Weather Channel learnt from audience interactions with its chatbot • about the insight the BBC World Service gained from its first attempt to deliver original journalism via a chat app

This podcast is presented by Charles Miller, editor of the BBC Academy blog. He's joined by BBC World Service assistant editor Vladimir Hernandez, series-producer of Young, Angry and Connected, a story of political activism in Africa and the BBC's first WhatsApp journalism project.

Also on the panel are Alan Bryant, a planner and strategist at Livity, which helps organisations reach young people, and Domenic Venuto, general manager of consumer products at the Weather Company in the US.

Find out more about BBC Academy: Website – www.bbc.co.uk/academy Facebook – www.facebook.com/bbcacademy Twitter – www.twitter.com/bbcacademy

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(328)

Minipods – Smartphone journalism episode five: Audio

Everything from mics and cables to acoustics and technique, BBC Academy Trainer, Marc Settle, shares advice on how to get that perfect recording every time. Dur: 18’40”Presented by Marc Settle. Produ...

26 Jul 202419min

Minipods – Smartphone journalism episode four: Video part 2

Lighting, stability and zooming are the focus for BBC Academy trainer, Marc Settle. There’s more to filming great video than just pointing and shooting. Dur: 14’19”Presented by Marc Settle. Produced ...

26 Jul 202415min

Minipods – Smartphone journalism episode three: Video part 1

From frame rate, file size and aspect ratio to audio and accessories, before you start the camera rolling, make sure you’re properly prepared. BBC Academy trainer, Marc Settle, considers the set-up yo...

26 Jul 202420min

Minipods – Smartphone journalism episode two: Photos

Covering focus, exposure, composition and much more, BBC Academy expert Marc Settle shares his tips and tricks for the perfect picture.Dur: 22’12”Presented by Marc Settle. Produced by Sam Upton.

26 Jul 202423min

Minipods – Smartphone journalism episode one: Settings

From battery, storage and connectivity to accessories and apps, be sure to get the most out of your smartphone by setting it up properly. BBC Academy trainer, Marc Settle shows you how. Dur 17’37”Pres...

26 Jul 202417min

Podcastology episode fifteen: Is video the new audio?

As large percentages of younger audiences come to podcasts via YouTube, we ask, is video the new audio? The line between video and podcasts has become blurry in recent years. It's getting harder to s...

30 Jan 202433min

Podcastology episode sixteen: New formats, new voices

In this episode of Podcastology, we’ll discover some of the ground-breaking new formats pushing the boundaries of what podcasts can do. Often, these innovations come from voices and communities who do...

30 Jan 202432min

Podcastology episode fourteen: How to win an award

What are the magic ingredients judges are looking for - and do they even exist?? Well, yes, according to awards judges. But how do you quantify them? And what do you need to think about if you are set...

30 Jan 202435min