Citations Needed31 Jul 2024

Episode 206: How the Gambling Industry Swallowed Sports Media Whole

"Legalize and Regulate Sports Betting," NBA Commissioner Adam Silver wrote in The New York Times in 2014. "NFL Betting Promos & Bonuses | Top NFL Betting Sites & Offers for Week 9 NFL Odds & More," USA Today offered readers in 2023. "Bookmakers break down NBA, NHL playoffs, big bets," reads a June 2024 Fox Sports headline.

It's not an exaggeration to state that, since its legalization in 2018, sports betting and other forms of sports gambling have all but taken over American sports media. Increasingly, over the last six years, leading sources on sports news, including ESPN, Fox Sports, CBS, and NBC, have signed multi-million and billion-dollar agreements with major players in the sports betting industry, and launched suites of gambling-themed verticals, podcasts, and series designed to urge viewers and listeners to keep placing their bets, no matter the social costs.

These media platforms claim to reason that, amid a shifting media landscape where cable channels struggle to adapt to the streaming era and legacy newspapers hemorrhage advertising revenue, partnerships with sports gambling companies help keep them afloat. But what does it mean when sports media are beholden to betting companies? Given the predatory nature of the industry, and the clear conflict of interest of sports media also being gambling pushers, what are the social and political costs to shifting sports from an admittedly already very flawed entertainment business, to a widespread peddler of increasingly unsustainable and gimmicky gambling opportunities? On this episode, we examine how sports media in the U.S. have increasingly embedded themselves in the exploding online sports betting industry. We look at the corrosive effect this has on sports coverage, the glaring conflict of interest this generates, and the moral hazards of a media climate (and state and local governments) that welcomes with open arms a regressive tax pushed by a notoriously rapacious and exploitative industry.

Our guest is, friend of the show, The Nation's Dave Zirin.

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