Breaking Out of Your Brand Bubble with Alex Hickson

Breaking Out of Your Brand Bubble with Alex Hickson

In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast.

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment. It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!

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Episoder(116)

S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

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S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s...

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S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) t...

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Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into ...

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S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google...

27 Mar 202547min

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red F...

13 Mar 202554min

S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

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Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the mu...

27 Feb 202549min

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