Understanding Owned Space

Hey Guys, This is Joshua Manwani, a Brand Analyst at the IIDM, and today we talk about The Evolved Landscape of Digital Marketing in 2021. It is no secret that digital marketing has significantly altered the online landscape. As newer technologies are developed and major disruptors continue to influence digital marketing’s evolution, marketing strategies must constantly grow and evolve in order to stay relevant. The transformation of the Digital Landscape can be seen in certain marketing trends like *The prioritization of Search intent over keyword optimization We also see, *The emergence of Visual Search, *Ad automation, *A focus on First-party data, and *The heightening of Social Commerce refers to Social networks not just limited to communication and interaction purposes alone, but now also being used to market or sell products directly. Some of the Tactics marketers employ to stay at the forefront of the ever-changing Digital Landscape are: Effective use of *Omnichannel Marketing *Voice Search, *Chatbots, and *Progressive Web Apps (PWA) - These are cross-platform web applications that employ upcoming web browser APIs and feature to provide a native app-like user experience. These are just a few of the many developing, and currently in-action tactics marketers are employing to get their organization associated with this new era of Digital Marketing. Even you could build on your digital skills and learn how to become a digital marketer, through the various courses offered by IIDM™. Please visit our website to learn more. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20211min

People often ask themselves “Why is it when one thinks about or talks about something and it appears on their phone as an advert? Could it be, we're being listened to? Maybe just maybe it's a coincidence. Think about the last thing you searched for and or fact-checked what your friends were talking about. We're indirectly giving our thoughts and ideas to search engines. Each and every word you use ends up being used in the algorithm. In Digital Marketing you have probably heard about crawling, indexing and the most important one is, where you’re running on the net. Search engine optimization is getting traffic from free, organic, or natural search results on search engines like google. You might be wondering where this information comes from? These are people that are pulled from Facebook events or pages, people in custom audiences that created ads, to enhance their performance on paid Facebook, Instagram, and YouTube campaigns. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20211min

A special home for #Audio #Content: Google puts #Podcast s right at the top #Audio #Content of all kinds has become incredibly popular in recent years, ranging from #Podcast s to dramasand books. #Podcast #SEO tip #1: It won’t work without the written word Regardless of the type of #Content you offer on your website, you need textual #Content for ranking purposes. That means you have to provide a description on the landing page of the #Podcast that explains exactly what the listener can expect and what user needs will be fulfilled by the #Audio offering. This lets Googlebot identify the users and search queries relevant to your #Content. #Podcast #SEO tip #2: Follow the basics of #SEO – keywords and structure When writing the text, focus on the actual topic of the discussion, because it will contain the important keywords. When planning your #Podcast , you should already be researching keywords in order to identify topics, questions, sub-aspects and related issues that are relevant to the target audience. Don’t just address these topics and questions in the #Podcast itself, but mention them in the description text as well. #Podcast #SEO tip #3: Enhance the #Podcast with structured data Structured data helps Google obtain information about the meaning of your page. In the standardized format of this data, you can provide information about the page and classify #Content. Add to this data wherever possible ● Information about the people featured in the #Podcast ● Episode number and season number ● Series name ● Mention of the production company ● Episode duration ● File format ● URL ● #Content preview ● Credits for any music used If you offer #Audio books instead of a #Podcast , you need to enter structured data suitable for books. #Podcast #SEO tip #4: Make your #Podcast mobile friendly Users mainly listen to #Podcast s on their mobile devices when they’re out and about, as opposed to on desktop PCs. The corresponding landing page for each #Podcast episode should therefore be mobile friendly. #Podcast #SEO tip #5: Submit your #Podcast to Google #Podcast s If you want your #Podcast to be found easily through Google’s services, you should use Google #Podcast s. To offer a #Podcast via Google, we advise following the steps below: ● Create an RSS feed according to the guidelines, ● create a specific homepage that links to the RSS feed and where you can provide users with additional information about the #Podcast , and ● have the #Podcast indexed; for this purpose, Google requires access to the RSS feed and the homepage. If you request Google to crawl your site, your new feed should be listed on Google within a week. #digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate #digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20213min

How to know if you are a good fit for digital marketing? This blog is an informative checklist for people who are thinking of starting a career in digital marketing and worry if they are a good match for the role. There are ‘3’ main points that people need to take into account when considering themselves in the field of digital marketing. The first one is “Desire for learning” and this point highlights how various social media platforms require constant learning and development as an individual. Therefore, only people who are open to change and improvements every single day are a good match for this career choice. Secondly, “Creativity” is very important as well. As digital marketers analyze the needs and demands of the audience and create content accordingly, they need to be creative and have innovative ideas to surprise the audience and take their attention. Lastly, “Communication Skills” are essential. Digital marketers might create good content that was never done before but it is their language that sells the product. Therefore, good communication, knowing when to say something, how to say it, and who to say it is very crucial. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

12 Jul 20211min

Hi, there my name is Hazal, I will share some tips about how you can use TikTok to expand as a Small business owner. Tiktok provides you a cheap way to advertise your brand and connect with your target audience. All you need is to use it in the right way. Firstly, start by deciding what you want. In any marketing activity, it is essential to determine what your goal is. So, start by deciding what your brand is, what kind of people you want to attract, what you offer to your customers, and what you want to generate from this interaction. Create your TikTok profile considering these factors. Second, understand the platform. Spend some time to see what people are sharing on TikTok. Follow viral content and hashtags and try to understand why they go viral. Third, Plan your content. Decide the time and frequency of your videos. Providing new content every day can affect your brand's expansion positively. Fourth, Follow trends. Hashtags are super important for both the platform and its users. Make sure that you adapt your content to trends and hashtags. Share related content constantly to reach more people. Fifth, be active. It is a ‘’social ‘’ media platform. Thus, being active is significant. Open up TikTok multiple times a day even if you do not share any content. Lastly, don’t be shy. Interact with your community and customers. Do not hesitate to share fun content and humor your posts. That’s all you need to do. You don’t need to be stressed out. Having fun and being creative is key to being successful on TikTok. Thanks for listening! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

12 Jul 20211min

OPENING : HELLO EVERYONE! MY NAME IS FEIVEL NUGROHO. AN INTERN OF DIGITAL MARKETING ANALYST AT INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. TODAY I WOULD LIKE TO TALK ABOUT HOW EFFECTIVE USING VIRTUAL REALITY MARKETING ON THESE DAYS. CUT : VIRTUAL REALITY MARKETING INVOLVES BRANDS PROMOTING THEMSELVES AND THEIR PRODUCTS USING TWO TECHNOLOGIES CALLED VR AND AR. VIRTUAL REALITY MARKETING IS NOT ALWAYS VISUAL, IT IS SOMETIMES MULTI-SENSORY, DEPENDING ON WHICH DEVICES AND MEDIA ARE USED. YOU CAN USE THIS STRATEGY TO BRANDING YOUR COMPANY, SELL YOUR PRODUCTS, OR ENGAGE CUSTOMERS WITH YOUR COMPANY. BY CREATING ATTRACTIVE FILTERS ON SOCIAL MEDIA WITH YOUR BRAND OR PRODUCT IS ONE OF THE WAYS OF PROMOTION AND BRANDING OF YOUR COMPANY. YOU CAN ALSO USE VR AND AR TECHNOLOGY AS A FEATURE TO SELL YOUR PRODUCTS ONLINE. DON'T BE SURPRISED IF YOUR FILTER OR FEATURE CAN BE USED BY MANY PEOPLE AND BECOME A TREND. THE MOST IMPORTANT TO KNOW FOR COMPANIES WHO WANT TO USE A VIRTUAL REALITY MARKETING STRATEGY MUST MAKE SURE IF YOUR TARGET AUDIENCE ARE UNDERSTAND USING OF SOCIAL MEDIA OR THE INTERNET. BUT USUALLY, COMPANIES THAT ARE USING THIS STRATEGY TO THE TEENAGERS AND ADULTS AS THEIR MARKET AUDIENCES. VIRTUAL REALITY MARKETING IS NO LONGER A FUTURE MARKETING STRATEGY, IT IS THE PRESENT. SO, WHAT ARE YOU WAITING FOR? LET’S TRY TO USE VIRTUAL REALITY MARKETING AS YOUR STRATEGY IN DIGITAL MARKETING, TO MAKE YOUR COMPANY AN EDGE OVER THE OTHER COMPANIES. CLOSING : THANK YOU FOR YOUR ATTENTION. FOR MORE INFORMATION ABOUT DIGITAL MARKETING, PLEASE VISIT WWW.THEDIGITALMARKETINGINSTITUTE.ORG Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

12 Jul 20211min

We're all aware that internet marketing tools may help you advertise your own goods or expand your business and network. To become a professional at your own work utilizing social media tools or whatever digital marketing tools you use, you acquire the opportunity to showcase your talent. SO HERE ARE THE STEPS THAT WE ARE GONNA TALK THE FİRST ONE CHOOSİNG YOUR SKILL Identifying your skills is the most effective method to begin studying digital marketing. I ALSO MENTIONED SUBHEADING ABOUT DIGITAL MARKETING SUCH AS CONTENT MARKETING ON MY BLOG The simplest and most effective method to begin studying digital marketing is to concentrate on a skill that you pick. However, you must be patient and conduct as much research as possible, since this will be the next stage. THE SECOND ONE IS RESEARCHING THE SKILL AFTERS İDENTİFYİNG YOUR SKILL, If you PERFORM SUFFİCİENT RESEARCH, you will be able to determine whether or not this talent or set of talents is appropriate for you. SO THİS STEP MAKES YOU UNDERSTAND THE SPECIFIC SKILL. IN ADDITION, I MENTIONED ABOUT SOME USEFUL TOOLS İN MY BLOG SUCH AS HERO POST THE THIRD ONE IS SETTING YOUR GOAL If you establish a goal (for example, wanting to be a freelancer or working for a firm), . It makes achieving your goal a lot simpler. SO THE LAST ONE İS CHOOSİNG A GUARDIAN If you want to become a master at anything, you should seek out someone or something that is extremely knowledgeable about it. I ALSO TALKED ABOUT OUR BRAND WHICH İS GOİNG TO BE THE BEST GUARDIAN FOR WHO IS WANT TO BECOME A DIGITAL MARKETING MASTER ON MY BLOG Of course, following these steps will assist you in achieving your objective, but keep in mind that you have the ability to enhance your abilities in any field. So you must be ready to learn anything at all times, and this trait should continue until you die. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

12 Jul 20211min

You’ve spent years learning your craft, learning how to blend perfect combinations of colours, or creating the most intricate sculptures, perhaps you’ve taken some beautiful photos and you’re ready to share with the world. Except there’s one problem. There’s no one to share it to. Well that’s not true, Luckily for us we’re in the golden age of the digital world with everyone just a touch of a button away. It’s time to turn your art into a business. 1. Create your brand Pick a simple and catchy name to use on all your platforms. You don’t want to be too wordy or have underscores and other symbols in your business name. Also stray away from using different usernames on different platforms as this can be hard to recognise. Using keywords like ‘studio’ or ‘art’ to the end of your name is a great way to make yourself recognisable online. Figure out what makes your work yours, for example, are you a landscape artist or do you paint portraiture? maybe your work has more to do with certain concepts and ideologies. Make it clear to your audience what you do and how you want to be perceived. 2. Create a schedule Know when you’re working and stick with it – making sure you actually have content to upload is so important, treat it like a job and get your hours done. This doesn’t mean every post has to be a finalised work of art, many people who like your work would also be interested in your process, works in progress, before and afters, etc. Consistency is key! – Make sure you aren’t posting once every couple months, people will become uninterested and unfollow. Make a schedule that’s doable for you, maybe it’s once a week in the beginning but work up to posting more often, even every day. 3. Set your prices Don’t undersell yourself! But also don’t oversell if you’re just starting out! Set yourself an hourly rate as you work. However, if you’re just starting out, one piece may take you a much longer time than it should as you navigate your way through the medium, so be aware and lower that rate for until you gain more confidence! Pricing your finalised art works can be tricky, on top of your base hourly pay you have the cost of materials and then you also would want to be making a profit. There’s no one correct way to price but a lot of it comes down to the actual piece itself, that is something to measure with your heart. How much would you pay for it? Understand your target market – How old are they? Who are they? Who do you want them to be? Does your work fit in the broader marketplace? 4. Make connections Follow other artists, engage with their accounts. Making friends can lead you to bigger opportunities in the future. You can even join artist groups on social medias such as Facebook, it's a great way to meet and find opportunities local to you. Use this time not as just a way to find other artists but also learn from them. Everyone navigates the art and business world differently; we all started from different places and have tips of our own that can be shared. 5. Make it legal Selling your art is a business so you must treat it like one, legally too. Start with choosing your business structure. For most, a sole proprietorship is the best way to go. It’s simple and easy and fits most artistic practises. You get to be your own boss, keep all your profits and if circumstances change its easy to change your legal structure. However, if you’re producing large scale works of art then maybe you need a little more help with a bigger business structure. Be wise and spend time working on marketing your art, it may not seem as important as actually making your work, but in the bigger picture this is how you find your audience and get the recognition you deserve! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/cour

12 Jul 20213min