Reach a Wider Audience? And Step Up Your Content Distribution Strategy?
International Institute Of Digital Marketing™1 Jun 2021

Reach a Wider Audience? And Step Up Your Content Distribution Strategy?

#Audience #Content #Marketing Reach a Wider Audience? And Step Up Your Content Distribution Strategy? You’re confident the content you created is valuable, so why don’t you see the traffic and conversions? The problem often comes down to distribution. But what about new visitors? Where are they? Content distribution is a crucial part of the content promotion strategy that focuses on promoting your content to your target audience through various media channels. It primarily includes three content distribution networks: 1. Owned Media: This consists of any web property that you own, such as your website, blog, mobile app, newsletter, social media accounts, etc. 2. Paid Media: Any channel that you pay to amplify the reach of your content. Paid content distribution includes all paid ads, social media ads, influencer marketing, remarketing, etc. 3. Earned Media: Getting your content amplified through third-party sources, such as press coverage, guest articles, organic social shares, ratings, reviews, etc. Let’s look at each of these content distribution methods in detail. Owned Content Distribution Brands have complete control over owned media (except for their third-party platform accounts). Here is how you can use different owned media to your benefit: 1. Website Before creating content for your website, you need to have a content strategy in place. Experiment with formats such as audio, video, and other rich media, to gauge which format is well received by your audience. 2. Email Marketing Email marketing is a preferred marketing channel by marketers everywhere, so much so that 59 percent of B2B marketers opine that email is the most effective medium to generate revenue. Paid Content Distribution Think about this for a minute — have you evaluated where your metaphorical highway is and where it leads? How can you better guide your traffic and optimize every inch of your site? Let’s look at different types of paid content distribution: 1. Influencer Marketing Influencer marketing is all about reaching out to influential people with huge followings, to promote your brand on social media. These experts are commonly known as micro-influencers. 2. Remarketing Remarketing or Retargeting is an effective advertising technique that reconnects with users who have visited your website. This form of cookie-based advertising through ads placed on other websites or social media creates a strong brand recall and keeps your brand and content fresh in users’ minds. Earned Content Distribution The true test of how good your content is, is in how many organic, third-party shares your content gets across various earned media channels. Earned content distribution is particularly tricky as your content will be featured on other publications only if it is remarkable and meets their guidelines. The key to getting others to talk about you is to start cultivating relationships with influential people and publications within your industry. Over time, you can share each other’s content and attract a broader audience. Here are a few examples of earned content distribution: 1. Guest Posts When you build relationships with renowned thought leaders, publications and complementary brands in your industry, there is a possibility to get featured on their websites. 2. Organic Sharing When you create content of any type, add a call to action asking your readers to share it within their network.

Episoder(575)

HotelIndustry during COVID

HotelIndustry during COVID

The #COVID19 #pandemic took the world by storm, its effects changed the #travelecosystem hub forever, taking millions of lives and livelihoods. One of the hardest-hit industries that will still take years to #recover #postpandemic is the #hotel #industry. The #hospitalityindustry took a hard hit, as #decisions had to be made to #shutdown #hotels, #restaurants, #themeparks, #cinemas, not to mention the entire disruptive effect and impact on #worldwidetourism. While some #hotels shut down during #covid, some #hotels #worked with certain #hospitals and the #government and made their venues available for #hospitalbeds and #hospitalemployees. #Hotels are still struggling to keep their doors open and are unable to #rehire all their #staff, let alone their #mortgage #payments due to the historic drop in #traveldemand. Read more: https://blog.thedigitalmarketinginstitute.org/hotel-industry-during-covid/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

Social Media Targeting: Why It Is Important?

Social Media Targeting: Why It Is Important?

#Socialmediatargeting helps #advertisers reach their #audiences on #socialmedia with #relevant and #impactful #marketing messages. Once you know who your #idealconsumer is, and where to find them on #socialmedia, #targeting is easy and makes your #brand’s #advertisements highly effective. What is #socialmediatargeting? #Socialmediatargeting is the ability to #displayadverts and posts to #specificaudiences chosen by the #advertiser or #poster. The consumers who make up a #targetmarket share similar #characteristics, defined by #demographics such as #gender, #location, and #age as well as criteria based on their #consumerbehaviour. Your #brand can also combine a number of these factors to narrow down your #audience. “A #targetmarket is, at its most basic, simply the #market or #submarket (such as a #segment) at which the firm aims its #marketingmessage(s).” (Cahill, 1997) Why is #socialmediatargeting so powerful? Read more: https://blog.thedigitalmarketinginstitute.org/social-media-targeting-why-it-is-important/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

How to stay Trending on Social Media

How to stay Trending on Social Media

If you’re struggling to keep your #Facebook popping and your #Insta topping, then stop what you’re doing and take some notes. Yes in a world where your #brand is everything, keeping up with the current #marketingtrends can be difficult. So sit back and relax, we got you covered with the following tips for #socialmediamarketing. #Socialmediaplatforms #Socialmedia has become the rise of fame for many #businesses, yet also a downfall for others due to lack of “presence”. So here are the top #socialmediaplatforms to keep a #socialpresence on : #Instagram From live sessions and filters to those questionable fitness #DM’s, #instagram has become a millennials playpen. The platform offers a wide variety of #editorialtools to utilize as a starter influencer or a more established #business in need of #marketing. Within the “story” feature, users are able to create simple #textcontent or #images with an artisanal aesthetic. The story options also provide a variety of #trendy #GIFs, #stickers, #icons, #hashtags, #links, or charitable links to #engage with other users. Read more: https://blog.thedigitalmarketinginstitute.org/how-to-stay-trending-on-social-media/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

Why should businesses​ do SEO​?

Why should businesses​ do SEO​?

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20212min

Social Media Marketing Trends To Know For 2021

Social Media Marketing Trends To Know For 2021

Along with the time as all #socialmediaplatforms are changing their features, #interface, #algorithms, and regulatory #policies, the way people use to interact with them is changing dramatically as well. #Socialmedianetworks are not merely used to #connect and #interact with people only but also to increase the #awareness of a #product/#service, spreading #informative and #educational #content too. #Socialmediamarketing has become an extremely important ingredient of an overall #DigitalMarketingStrategy for an #organization. Since the #Covid19 #pandemic has hit the ground, the ways to interact with #socialmedianetworks have entirely changed. If you want to get familiar with the #latesttrends of #socialmediamarketing, you are perhaps reading an appropriate #Blog right now. Further, I will be explaining some of the most favorable #socialmediamarketing #trends in 2021. Read more: https://blog.thedigitalmarketinginstitute.org/social-media-marketing-trends-to-know-for-2021/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

Why Luxury Brands Invest In Digitalretailing?

Why Luxury Brands Invest In Digitalretailing?

Resistance to #digitalisation #Technology has not only changed the way people connect but it has also had a huge #impact on the way people #shop. With the #covid19 #pandemic, #shoppingonline has grown even more than projected. #Businesses were required to #digitize in order to sustain #business. In the #fashionindustry, the #pandemic has accelerated many changes that were already underway. One of the #biggest #changes in the #industry is the way #luxurybrands are finally embracing the use of #digital. Over the last decade, #highendbrands have been hesitant to embrace and adapt to moving their operations from #retailstores to #online. Most #luxurybrands have resisted dealing with #onlineretailing as they believed going #digital would make them seem more generic, negatively affect people’s perception of the #brand’s image and they believed it would open more space for counterfeiting. However, the global #pandemic has proven to #luxurybrands that #digital is here to stay. High-end brands are finally taking to #ecommerce. Read more: https://blog.thedigitalmarketinginstitute.org/why-are-luxury-brands-beginning-to-invest-in-digital-retailing/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

Why Upskilling & Reskilling is Important?

Why Upskilling & Reskilling is Important?

As we go into a new year with #covid19 still hanging around, and still many of us have a lot of uncertainties about the whole situation. For a lot of us, it’s about finding ways to fill our time and not waste it. #struggling each day to do something a little bit different to fill the time. #Upskilling? #Reskilling? For those of us who are #struggling to seek #employment or feel our job is at #risk. I am here today to let you know you’re not alone and to help #guide you through the #benefits that come in #investing in yourself and #enhancing your #skills or #reskilling. Being #motivated to change yourself or to change what might seem a #naturalroutine. One thing I can personally take away from this #pandemic is no one is safe. And it is up to you to look and #seek new #skills to better yourself. This is an #opportunity to #seize this free time and turn it into something #beneficial. There has never been a #worldwide #pandemic like this for some time and we are all #continuouslylearning. Read more: https://blog.thedigitalmarketinginstitute.org/why-upskilling-reskilling-is-important-during-a-world-wide-pandemic/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

Excellent Tips​ for Self Publishing​ Authors​!

Excellent Tips​ for Self Publishing​ Authors​!

#SelfPublishing​ has a bad rap. Well, it did. What was its #reputation​ originally? Well, it was the authors of #nonfiction​ and #fiction​ who weren’t decent enough to get #traditionallypublished​, those who couldn’t get past those dreaded Gatekeepers in the publishing world. But, they just look for what sells. But, they just don’t understand what I’m writing. But, but, but, you may be right. It’s true, the #publishingmarket​ is a tough one, no matter what you’ve written. Whether it be a book on how to rent your place as an #AirBnB​, or #businessadvice​ in a #COVID​ world or a #fiction​ book about bloodthirsty killer bunny rabbits, you can do it all yourself, and yes, it may be true great work that hasn’t been yet realized. But another great reason to #selfpublish​ is to have complete #creative​ control and keep all the #profits​ yourself. Yes, that’s right. What you have created will all come down to you. You do it all from scratch and keep the #rewards​. But that means you’re a #onepersonshow​. So, it’s #essential​ to know what you’ve got coming for you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

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