8 STEPS TO OPTIMIZE IMAGES FOR SEO

8 STEPS TO OPTIMIZE IMAGES FOR SEO

#seo #searchengineoptimization #marketing

Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.

First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.

Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo

1. Resize your images

Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).

2. Optimize image file names

Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.

3. Use alt tags

Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.

4. Include captions

Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.

Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.

5. Use unique images

Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible.

6. Ensure that your text complements the images

The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

7. Add image structured data

Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe.

8. Use site maps

According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content.

For more information, visit www.thedigital#marketinginstitute.org

#digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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Education will never be the same, post covid-19

Education will never be the same, post covid-19

I am waking up every morning to build a bright future, am I not on the #frontline? Leaving classes and going back home was not what many people anticipated when they first heard about the #covid-19 #pandemic but ever since then many in the #education sector were left stranded with no option but to stay home with the hope that things will change. Since this advent has dragged, many have left the sector in search of #survival and many people lost their jobs which led to their children being kicked out of #institutions while others can barely afford to further their #studies because of the current state of the economy. Before #Covid-19 it was a choice to have your child enrolled in a #homeschooling programme, but now it is a choice that many parents have taken to keep their children safe and free from #covid-19 as well as to curb the spread of the #virus. The #education sector has set up #strategies to continue the #academic year as well as to adhere to the precautions to save lives as well as offering skills to the youth, but these strategies have delayed the production of skills as students have limited days to go to class, some attending two times a week and the others attending three times a week, vice-versa. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Mai 20211min

5 Qualities of a Digital Marketing Manager

5 Qualities of a Digital Marketing Manager

Ever wanted to study #digitalmarketing or wondered what qualities a #digitalmarketingmanager should have? This #blog post aims to quench your thirst for #knowledge and increase your interactions. The person responsible for planning, executing, and overseeing #digitalmarketing #strategies in an #organization is a #digitalmarketing #manager. Such #strategies endorse an organization, its goods, and/or #services. In building and sustaining #brandidentity within the #digital area, the #digitalmarketing #manager plays a major role. In comparison, the #digitalmarketing #manager also conducts traffic to the #website of the organization and attracts #leads and #clients. The #digitalmarketing #manager has an important role to play in raising #brandvisibility, driving #traffic across the #digital space, and attracting consumers here are the qualities that a #digitalmarketing #manager should have. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Mai 20211min

10 Best Branding Strategies

10 Best Branding Strategies

A #brandingstrategy is a #fundamental building block for any #brand. #Brandingstrategies are long-term departmental plans for a #brand to achieve specified goals. It is important in order to clearly communicates the #brand’s goals and what they stand for. It can also be used as a benchmark for the #brand's progress and help the #brand gain a competitive advantage. Here are 10 of the best #brandingstrategies we recommend: • Corporate #branding • #Brand Differentiation • Identify #targetaudience • Individual #branding • Product #branding • Online #branding • No-#Brand #branding • Attitude #branding • Consistency • Co-#branding Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Mai 20212min

What is a Scrum Master?

What is a Scrum Master?

A #scrum master is someone who implements a #project to meet the expectations of the #client. He is a #team #leader who motivates and supports his team members to ensure the successful completion of the project. Companies that use #scrum include #Google, #Apple, #Facebook, and many others. The first skill that every #scrum master must have is to be #goal-oriented. He or she will do his best to keep his team members from being distracted from unwanted #meetings and help his team members to focus on the goals set. The second skill is to be a #mentor. The #ScrumMaster will be a mentor to his team members, encouraging collaboration during planning sessions, observing the work of team members on a daily basis, and sharing experiences to guide them The third skill is to engage in continuous #improvement. The #ScrumMaster will #streamline processes through automation and introduce best practices so that the #project can be completed ahead of time. The fourth skill is to have good #interpersonalskills. The #ScrumMaster must have good #communication and listening skills for liaison with the team and customers. The fifth skill is to be #agile. The *ScrumMaster must be flexible to accommodate changes when faced with problems. In conclusion, the most successful #ScrumMaster is someone who does well in facilitating daily #Scrum, possesses conflict resolution skills, is friendly and communicative, an expert in estimation and planning, is a good coach in #Agile practices, helps the team to clarify goals and actions, process-driven and above all, a servant first, who serves his team members before considering about himself. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Mai 20211min

Key Skills to Become an Excellent ScrumMaster

Key Skills to Become an Excellent ScrumMaster

As #agile #development has evolved and expanded beyond its initial #implementation within #softwaredevelopment to a widely accepted framework that has been adopted by numerous #digitalmarketing and #businessdevelopment #agencies, so has the need for competent #ScrumMasters increased. You may be a #ScrumMaster yourself, involved in a #team undergoing a shift to #agiledevelopment, or simply interested in what skills it takes to become an excellent facilitator. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Mai 20211min

Spécialiste du marketing indépendante réussi!

Spécialiste du marketing indépendante réussi!

Commençons tout d'abord par le #freelancing en #digitalmarketing qui a une combinaison de compétences qui comprend: la publicité sur les #médiassociaux, la #créationdecontenu, #l'élaboration de #stratégies, la #publicité payée et le #design. Ils se concentrent également pour aider les #entreprises à promouvoir leurs #produits sur les #médiassociaux. Sachez que les besoins des #entreprises en matière de #marketingdigital sont énormes, il y a donc de très belles opportunités à saisir. De plus en plus d’#entreprises font appel à des #freelances plutôt que des agences lorsqu’elles ont besoin de professionnels de manière ponctuelle. Pour ma part l’un des conseils que je peux vous donner pour devenir un-Freelance c’est de mettre à jour vos réseaux sociaux et de Créer un #portfolio ou un #blog ou vous annoncez que vous vous lancez en #freelance en détaillant ce que vous proposez. Par contre attention, vous devrez gérer vos journées, vous astreindre à une certaine rigueur, ce qui n’est pas donné à tout le monde. Le plus dur, c’est dans le temps... Alors qu’au départ, le #freelance présente l’avantage de pouvoir gérer son temps, il faut savoir dire « stop »! Vous pouvez très bien faire des journées de 5h ou des semaines 4 jours! Pour aller plus loin, beaucoup de #freelances font de la #formation, Que ce soit en #école ou bien en ligne via des plateformes #d'e-learning comme #GoogleGarage ou L’International Institution de Digital Marketing, qui ont une formation très très intéressante qui s’intègre parfaitement à la vie d’independent. Si vous avez envie ou besoin de suivre une reconversion, pensez au métier du #web car ils auront une longue vie et ils sont loin de disparaitre! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Mai 20211min

The socialmedia landscape

The socialmedia landscape

The year 2020 brought much uncertainty to everyone #globally. The harsh reality of the #COVID-19 #pandemic changed what many thought would be a “pleasant life journey” to an unexpected “new normal”. While #physical #interaction came to a halt, the world has now seen the rise of online interaction now more than ever. But how does the #socialmedia landscape look in 2021 in comparison to previous years before the #pandemic? A look into the various #socialmediaplatforms will give us a better understanding of what we can expect in #2021. Read more: https://blog.thedigitalmarketinginstitute.org/the-social-media-landscape-in-2021-a-digital-shift/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Mai 20211min

Reasons Why Should Every Business Do SEO?

Reasons Why Should Every Business Do SEO?

A #business #website that doesn’t appear on the first page of the #searchengineresults related to your #products and #services is a #website of no use. Now you must have been thinking about why it is important to appear on the first page? Well, it is because 71% of people get what they are looking for on the first page. First of all, what is #SEO? #SEO means the process of improving your #site to increase its visibility for# relevant searches. The better #visibility your pages have in #searchresults, the more likely you are to garner #attention and attract #prospective and existing #customers to your #business. Read more: https://blog.thedigitalmarketinginstitute.org/seo-reasons-why-should-every-business-do-seo/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Mai 20211min

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