How #Digital #Media Helped Formula 1 Stay Relevant in the New Digital Era

How #Digital #Media Helped Formula 1 Stay Relevant in the New Digital Era

Points - No focus on digital media - How they came in * The 5 points they realized (dial-up personalities, being playful with franchises, go big on lists, digging * into archives, knowing when to go in-depth) 1 Youtube 2 Instagram 3 Twitter 4 Tiktok Formula one racing is one of the biggest and arguably the most well-known forms of motorsport in the world. We have 10 teams with 2 drivers each driving around the most popular circuits around the world at insane speeds all with the aim of drivers and teams achieving glory. Hi im jene burgers and in this podcast ill be chatting about How Digital Media Helped Formula 1 Stay Relevant in the New Digital Era With all the money that gets invested into the sport it's incredibly difficult to believe that they didn't really have a focus on digital marketing up until recently. Okay, not 2020 recently but roundabout 2017/18 recently. Before they realized the need for a more detailed digital marketing plan the sport was in no way in the dark. They had and still have an app which fans can download and then be kept up to date on race dates and times, time standing during a race, and some more forms of content beyond what could be seen on tv like feature articles and video content, the app now isn't much different obviously if you get to opt to subscribe and pay for their premium content you get a whole lot more but the standard app does pretty well in my opinion. They also started multiple social media accounts as various platforms gained popularity, you can find official F1 accounts on Youtube, Instagram, Tiktok, Facebook, and recently Tiktok. In a google blog, Adam Crother (the head of digital media rights for formula 1) spoke about how the team created a list to help them engage with the new generation of fans. This new generation are the ones who knew how to find and play their favorite game on their parent's phone before they could write their own name and in order to reach them you have to be where they are: Social media The 5 points they came up with were: dial-up personalities, being playful with franchises, go big on lists, digging into archives, knowing when to go in-depth And although Crother touches on how they do this I’m going to dig a little deeper The folks at formula 1 have used their multiple social media platforms to help with these points on youtube they run their grill the grid series and beyond the grid podcast where drivers partake in qna challenges it can't be denied that the f1 has a whole lot of major franchises within their reach like McLaren, Ferrari, Mercedes and they use the teams competing for content as well via the team's social media accounts, you could say there's this synergy between the teams and f1. So that's how we get to see more of the drivers and how the f1 uses franchises. They also love using lists, a quick search on youtube reveals “top 5 race radios” “top 10 dramatic pitlane moments” and a plethora of other list contents, again they couple this up with archive footage of which they have more than 40 years worth to include the best f the best moments since the sports first broadcast. They know that the history of F1 is part of what makes the sport great and they showcase their years of footage and also deep dive into past drivers' careers and then showcase them on their website. Overall the move has been an effective one I mean they have 2.9 mills on TikTok, 5.92 mil youtube,14,3 mill Instagram 6.1 mil Twitter and it continues to grow. I can't wait to see what else Formula 1 has in store to reach the new generation but they are doing a brilliant job so far, at least in my opinion. Be sure to check out more of our podcasts from the incredible people at IIDM or if you're in a reading mood find our blogs on https://blog.thedigitalmarketinginstitute.org/ Till then, have a good one. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™

Episoder(575)

Why Should​ Businesses​ Do SEO​?

Why Should​ Businesses​ Do SEO​?

#SEO​ is a term that is very familiar to everyone who is in the field of #digitalmarketing​. What is it? It is the process of improving the #quality​ and #quantity​ of #websites​ from #searchengines​. It helps the #businesses​ to higher the #rank​ in #searchresults​. #Architecture​, #Content​, and exposure will help to earn #backlinks​ and #socialmentions​. Now it spread around the #localbusinesses​ too. According to an estimate by Review Tracker’s study in 2017, 35% of all #searchtraffic​ is #local​. Do you know why? It improves your online presence, increases #organictraffic​, and helps you to grow your #business​. #SEO​ is needed for every type of #business​ that has its #onlinepresence​. It is not necessary if you are looking for immediate leads or #sales​. Because #SEO​ requires #strategicplanning​ #execution​ and ongoing #management​. Do you know the benefits for #businesses​? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

The Future​ Of VirtualTraining​

The Future​ Of VirtualTraining​

If you were to type out “#virtualtraining​” or “#elearning​” on your #search​ bar this very moment, immense #information​ pops up, which may initially seem overwhelming or even daunting. #Virtual​ is a word that we’d hear more often, more so since the #majority​ of us are under house arrest due to a #virus​. It’s becoming more and more of a #norm​, however, doesn’t this make you wonder where it began and where it’s headed now? It is fascinating how far back the history of #virtualtraining​ dates; we are talking back to the 1800s. In the year 1892, the University of Chicago established #distancelearning​ on a college-level and had used the US Postal Service for #course​ correspondence later progressed to doing live shows on the radio in 1921 and televised broadcasts in 1963. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20215min

How to Generate Leads With Content Marketing​?

How to Generate Leads With Content Marketing​?

If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. I’m going to show you 5 effective ways you can start implementing today to generate leads with content marketing. Step 1: Create a buyer persona Capturing the wrong leads is as bad as capturing no leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer. Therefore, when I talk about generating leads, I mean generating the right leads. And to do this, you need to specify the type of people you want as your leads. Step 2: Leverage content syndication Having valuable content on your company blog can bring in many leads for your business. But what if you have an obscure blog that nobody reads? Then the great content that you’ve put a lot of effort in would massively underperform. Step 3: Provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. To capture that lead, you have to first provide value. And that’s the function of lead magnets. They help to solve a problem for your audience. What are the characteristics for effective lead magnets? Step 4: Improve your landing pages When you consider that most single landing pages are built specifically to capture leads, then creating them without thought means you’re essentially throwing your leads away. Step 5: Use guest blogging to capture leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet relevant to your guest post. You can also share the link in the body of your post where it is relevant. And depending on the website you’re writing a guest post, you can even add your content upgrade in the body of your post. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp

11 Mai 20215min

10 Simple Ways To Boost Seo On Your Wordpress Website

10 Simple Ways To Boost Seo On Your Wordpress Website

Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 202110min

What is DigitalMarketing​ and how does it work?

What is DigitalMarketing​ and how does it work?

#Digitalmarketing​ is one of those #terms​ that’s shrouded in #confusion​ and seems to mean something #different​ to everyone. It’s also been made to seem way more #complicated​ than it actually is, which is a shame really, as it’s really pretty #straightforward​. So what exactly is #digitalmarketing​? As simple as this is going to sound, #digitalmarketing​ is just #marketing​ using #digitaltools​. #Marketing​ is nothing more than #communicating​ #value​ to your #customers​ so therefore, #digitalmarketing​ is #communicating​ #value​ to your #customers​ using #digitaltools​. Now that we have covered what #digitalmarketing​ is, the real question should be, what #digitaltools​ are available and how do they differ from #traditionalmarketingtools​? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20212min

4 SOCIALMEDIA​ TIPS​

4 SOCIALMEDIA​ TIPS​

Tip 1. Create #connections​​. Create #connections​​ to #people​​, #businesses​​ and #communities​​, to #create​​ a bridge towards your #brand​​ that users can find you from. Reach out, provide a bridge for users to find your #brand​​ from. Tip 2. Make it #professional​​. Make #images​​ specifically for the platform you’re using, such as #profilebanners​​, and #images​​, and make sure to vet #posts​​ that your #team​​ creates before they go live. Tip 3. Find your #audience​​. Tailor your posts, #hashtags​​, and #generalpresence​​, around the #audience​​ that you want to #market​​ to. You don’t want to #market​​ your resume-building #website​​ to retired workers, you want to #create​​ a community #connection​​ with the #audience​​ that you find, so that the news of your #brand​​ spreads within that group. Tip 4. Utilize the right #platforms​​. While it's #important​​ to cover all bases, it's also #important​​ to find the #platform​​ that fits the best right for you. It’s #important​​ to do this because you don’t want to be putting your effort into a #website​​ or #platform​​ that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on #Linkedin​​ than you are going to on #Twitter​​. For more Tips on #SocialMediaMarketing​​, please #subscribe​​ to our #channel​​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

Marketing Positioning​

Marketing Positioning​

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

SEO​ and SEM​ Tips​

SEO​ and SEM​ Tips​

#SEO​ and #SEM​. What are they? You see a required #jobapplication​ on #websites​ #certifications​ people's bios. What is it? Well, have you ever wondered how #websites​ like #Google​ #Yahoo​ or #Bing​ seemingly pull #websites​ and #brands​ out of nowhere? Well in essence that's #searchenginemarketing​. Now, you may be wondering how do I get in on that? Well, the answer is a little more #complicated​ than you may think. But #searchenginemarketing​ itself doesn't have to be. It's all about the #venue​ you use in order to #achieve​ it for yourself. How #complicated​ you want to get and the nitty-gritty? So even though the #technology​ may be #complicated​ it doesn't have to be for you. The most #important​ aspect of #searchenginemarketing​ is making sure that you have the correct #foundational​ #knowledge​ you need to be #successful​ in #searchenginemarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-rettssikkerhet-bak-fasaden-pa-rettsstaten-norge
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
rss-investering-gjort-enkelt