How to Make your Digital Marketing strategy outstanding?

Hello, I am Sabina, Brand Marketing Analyst in the International Institute of Digital Marketing™. The tone of words and the appearance of advertisements have always been significant factors in marketing. It is the very first step to communicate with consumers and gain their trust. Especially in digital marketing, advertisements have become a connecting bridge between the company and the targeted audience. The better the advertisement experience is, the more consumers feel the sincerity of the organization. For this reason, over the years, various types of digital marketing strategies have developed to practice this aim. And some of them have been in practice longer than we have noticed, such as Native Advertising. From newspaper advertisements to soap operas on the radio, Native Advertising came a long way before they found a home on the internet and social media platforms. But what exactly is Native Advertising? How does it work? And what makes them so controversial? To learn more, subscribe to this channel and be sure to check our blogs. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

19 Jul 20211min

Hi, this is Quynh Phuong Le, a current Brand Marketing Analyst Intern at the International Institute of Digital Marketing. Today, I would like to briefly talk about some social media tips and strategies for non-profit organizations to raise awareness and increase donations. Since the majority of social media platforms are pay-to-play, it’s not easy to capture the audience without investing in advertising. Thus, nonprofits, they are struggling to boost their visibility and garner more assistance through the use of social media. That’s why I’m sharing this guide with you on how to utilize social media to increase online presence and garner more funds for your nonprofit. It’s undeniable that social media marketing is an effective approach for nonprofits. Such online platforms substantially boost reach, in turn, raise awareness. Additionally, social media increases traffic to an organization’s website through links on social media posts. It also promotes an organization’s services and mission. According to HubSpot, the main goals of nonprofits’ social media efforts are fundraising, creating brand recognition, and sharing news. In 2019, more than 3.6 billion people in the world used social media. For this reason, utilizing social media correctly brings you the opportunity to promote your services and brings you closer to your supporters. Let’s dive into some actionable and strategic tips you’ll need to consider to grow donations and awareness on social media. Firstly, set clear social media goals that align with your organization’s objectives. Secondly, identify your target audience and create marketing personas. You should understand what type of content your audiences are interested in, and know which platforms they are frequently active on. Then, determine which platforms you’ll be focusing on. Last but not least, develop your content strategy, meaning that you need to know what time frame you want to post, and decide on how many posts you’ll be scheduling per day or per week. I hope these small tips and tweaks would help you kick start your nonprofit’s social media strategy and guide you to effective performance. All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification

19 Jul 20212min

The Year 2020 forced all offline companies to go online, giving rise to massive competition in 2021. Now, everyone is scrambling to rank high on Google. It’s become really difficult for marketers to help companies stand out. Do you think marketers would use the same strategies in the future as they are using now? Hey everyone, I am Pratibha Verma, a Digital Marketing Intern at the International Institute of Digital Marketing, and today I am going to talk about “Top 5 digital marketing trends that will make marketers change their strategies.” No 1 --Marketers, who are devoting a lot of time now, to understand consumer behavior, so that they can offer them customized solutions, would have to rethink their strategies as customization would become the thing of the past. Consumers would expect brands to know what they are going to buy next, “according to Forbes. So, the consumers would stick to only those companies that would predict consumers’ next purchase, which means companies would tell consumers what they want to buy next instead of consumers telling them. No 2 ---- Social Media shopping has surged dramatically since the beginning of the pandemic, and it continues to grow in popularity. Online shoppers purchase from social media channels like Facebook, Pinterest, Instagram, Twitter, or Snapchat. On these platforms, sellers can showcase their products, and buyers can have a seamless shopping experience from discovering the product to researching and purchasing it. This trend would affect retail companies and their marketing strategies in the future. No 3---- Companies would limit their social media channels to only relevant ones. They would see which ones are helping them achieve their goals and maintain a good relationship with their customers. More social media channels would not mean more return on investment. Therefore, irrelevant ones would be out. No 4--- Pandemic gave a boost to Augmented Reality. According to ThinkMobile’s 2020 report, over 50% of smartphone users use Augmented Reality applications at the time of purchasing. This advanced technology enables consumers to try out products from anywhere using their camera and monitor. AR gives digital information overlaid on the real world. For example, we can see the names of the stars, planets, and constellations if we overlay our smartphones with the sky by using Google SkyMap. With AR in demand, marketers would have to change their ads from photoshop to real-time product narrative. No 5-- Although face-to-face interactions in physical events always leave a lasting impression, virtual events are considered more beneficial now. Thanks to the technology that enables a large audience to attend the event. Virtual events cut down the company’s cost and help it to have a larger reach. The key to marketers is to be more creative in driving engagement. They can do that by creating engaging narratives which would give the audience a good experience. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing.

19 Jul 20213min

Social media helps in making your brand famous and making your followers, your fans, and loyal customers. All this is possible only if you build solid social media content and strategy. In social media, Likes, Followers, and Comments are necessary but business outcomes and sales are more important. But, if the content lead strategy is effectively used with social media, then only you would be able to measure your social media results. Hii there, my name is Mukesh Pradhan and I am a digital marketing analyst at the International Institute of Digital marketing. Today we will talk about 7 Tips for Successful Social Media Marketing that will help you to build a content management system to use social media effectively: #1 Set your Goal Clarity of goal is very necessary that is what outcome you are expecting from social media, The More specific you are, the more specific strategy system you can build. #2 Build Social Media Content Creation Fund. It has two parts: 1. Understand your audience 2. Direct content strategy based on the likeness of your users #3 Social Media Listening This will help you in boosting your content so that it can reach the maximum audience. #4 How Much content is to be created? The answer is simple, the more the content, the more is the engagement. But, Check which content works on which social media handle and after that, the frequency of posting is in your hands. #5 Conducting Social Media Audits Social media is so dynamic and many new things come on it, so, you should know that your strategy is working or not. #6 Promote and Distribute your content In the Content Management System, only managing the content and analyzing it will not help you to achieve your goals. Distribution and promotion of content are also necessary. #7 How to manage customer service on social media? Make a list of social platforms where customers give maximum comments and feedbacks. Track those comments and feedback. Based on the query, give a satisfactory reply to the customer. Check which of the 7 tips you can implement and in which strategy you can do modifications. And Always try to use social media tools. Subscribe our YouTube channel and For more information and blogs, visit our website - www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservi

19 Jul 20211min

#infographics#marketing If you still haven't caught on to the visual content #marketing hype, then now is the perfect time for you to do so. With #infographics, even small brands on a shoestring budget have a chance of winning their target audience's attention. Firstly, you'll need a clever idea, an image editing tool, and content distribution channelsthat can drive traffic to your site. Hi, i’m cally, from the . Let’s look at 6 creative ways to use #infographics for #marketing 1. Use #infographics to spice up landing pages #infographics grab the audience's attention, quickly highlight key takeaways, and retain engagement until you're ready to bring out your ctas. Now, where else do these benefits make sense? That's right -- landing pages. Rather than using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and appealing. 2. Launch them as newsletters Just like landing pages, newsletters need to be aesthetically pleasing and captivating; the information in it must be presented succinctly, while at the same time providing enough details to encourage clicks. That's why #infographics are also perfect for your newsletters. Simply design one that follows the usual long format and use it as your newsletter's main body. 3. Repurpose them into slideshows Considering all the challenges you have to overcome in order to create an effective infographic, it's only reasonable for you to squeeze as much value as you can from them. In addition to using #infographics for newsletters, you can also repurposethem into full-on slideshows. 4. Offer them in your online course For those who are still unaware of what online courses can do for your brand, then you're missing out big time. Not only will the e-learning industry help you position yourself as an expert in your niche, it also presents an opportunity for you to monetize your online content. With #infographics in the mix, you should have no problem producing valuable and action-oriented content for your would-be students. 5. Share snippets of your infographic on instagram On paper, instagram sounds like the perfect distribution channel for #infographics. After all, an infographic is essentially an image, while instagram is an image-sharing platform. However, you shouldn't just share #infographics through the platform thoughtlessly. A better strategy is to identify segments of your infographic that can be promoted individually, and then post them at different times throughout the day. 6. Create roundup #infographics A roundup infographic is fundamentally the same as a roundup post. It is built with contributions from multiple influencers, can attract tons of trafficthrough social media,and will improve your brand's authority as an information source. For more information, visit www.thedigital#marketinginstitute.org #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

16 Jul 20213min

#wordpress #themes #seo #wordpress #themes use different layouts to present content beautifully and boost engagement with your brand. With the right theme, you can get everything the way you want without writing a line of code. #1 – jayla review — the best for online shops The jayla theme offers a minimal and contemporary approach to the e-commerce industry, allowing you to create a store and sell products online with ease. Jayla is built around the popular and powerful woocommerce plugin, which means you’ll have access to a large number of features. #2 – astra review — the best for beginners Astra is a top pick for #wordpress beginners for its slick customization options, high level of functionality, and the considerable number of free extensionsavailable for it. #3 – tusant review — the best for podcast creators tusant by second line is a first-rate theme that’s best suited for podcast creators, musicians, voice-over actors, and music streaming. #4 – sydney review — the best for freelancers This is a powerful and feature-rich theme ideal for freelancers, both those new to the industry and those who have been doing it for years and might want to change things up. #5 – foodie pro review — the best for food bloggers This compelling #wordpress theme is perfect for sharing new recipes and the best cooking tips with your online audience. Minimalist and clean, yet offering loads of features and specific design choices, you can’t go wrong with foodie pro. #6 – zakra review — the best for #seo Zakra is optimized for the largest search engines, loads quickly, and supports almost all essential #seo plugins. One particularly impressive feature is the 50 or so demos that are pre-built and ready to go with the theme. #7 – travel way review — the best for travel bloggers Travel way is perfect for travel bloggers and photographers who want to show their locations’ real beauty. Travel way is also great for travel agencies and portfolios. With call-to-action buttons, multiple sections, and handy social icons, it’s a theme ready for the modern traveler. For more information, visit www.thedigitalmarketinginstitute.org #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

15 Jul 20214min

Hello, I’m Michael, I’m currently interning at the international institute of digital marketing and I’m going to be talking about Digital marketing and the impact it has on our society. Firstly, what is digital marketing? Digital marketing is a form of marketing used to promote a product/service online. We spend more time on the internet now than we did a decade ago. We can take advantage of this and use the internet to further promote a brand. Digital marketing has a large impact because we are able to access a huge audience of customers without being there in person. Not only that, instead of pitching an idea to convince the customer, the internet allows the customers to look for what they’re searching for directly. There are many options in the digital market. Some ways to digitally market are Content creation, social media marketing, Search Engine Optimization, email marketing, and many more. The best part about digital marketing is that anyone can learn it. Digital marketing is a very flexible career choice and it allows you to work from virtually anywhere. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

15 Jul 20211min

Qualities of a Digital Marketer In this digital world most, brands and businesses rely on digital marketers to promote and sell their products or services. In order to succeed in the world of digital marketing, you need skills, knowledge, and experience. Digital marketing combines traditional marketing, web design, SEO, social media marketing, and content marketing. Here are the 5 qualities you need to be a great digital marketer: 1.Communication skills A big part of digital marketing is having great communication skills, with your team, clients, and potential customers. You need to be able to disseminate messages, build relationships and establish trust. As a digital marker, you have to have the ability to take information and share it with your audience in a clear and concise way, as well as be interesting and relevant. 2.Research and Analysis A good digital marketer is always trying to solve a marketing problem that the business may have. Research is an integral part of digital marketing. Once you know the marketing problem and have done the research you have to know what to do with that information - that is where analysis comes in handy. The analysis is making sense of all the information you have gathered and then presenting it in a way that is clear and concise and has a solution that solves the problem. A digital marketer needs to not only be able to apply the information they’ve gotten from the research and analysis to solve the business problem but also apply the data strategically. 3.Keep Learning The digital marketing industry is constantly changing and growing, and it is the job of a digital marketer to change and grow with it. Savvy digital marketers have to be able to continuously learn, think, test, and retest new ideas. There are many ways you can keep up to date with the latest information, tech, and best practices 4.Leadership Leadership focuses on the human side of marketing. While working with a team you may encounter people with different skills than yourself. For example, you may be a great designer and content marketer and your teammate may be an SEO expert. In this case, it is important that you are able to lead or manage a team to ensure everything runs smoothly. 5. Business Savvy As a digital marketer, you are there to help a business, so it only makes sense to understand the business world. It is important to have an understanding of the principles of business. Most importantly a digital marketer has to understand ROI and other key performance indicators to effectively help the business’s overall performance. Conclusion Well, there you have it! Work on your communication skills, focus on your research and analytical skills, keep learning, have good leadership skills, and brush up on your business knowledge and you’re on your way to being an amazing digital marketer. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketer

15 Jul 20212min