How to Make your Digital Marketing strategy outstanding?

Why are more businesses using social media marketing during the pandemic? Digital Marketing has become more dominant over traditional marketing over the last few years. Covid has impacted all individuals around the world and businesses have either had to temporarily or permanently close. During their temporary closure, businesses have had to readjust to a world with Covid-19 that holds many restrictions and economic uncertainty. Digital marketing is more recognized and relied on more than ever before. Many small businesses can use social media marketing and influencer marketing to accelerate more sales and revenue in the new age of social media. With technology continuing to advance, there will be more opportunities for businesses to work from home and cut the expense of having a physical store. With many businesses closing, digital marketing has been a lifeline during economic uncertainty. With the shift from traditional marketing to digital marketing, many consumers after covid-19 have transitioned into online shopping, 49% more than they did in previous years. The benefits of digital marketing are: it can be done from anywhere it costs a lot less than traditional marketing methods small businesses do not need to spend a lot of money social media is a great tool, and it can reach the target market and demographic the world relies more on technology and internet consumption and is predicted to continue to increase over the coming years that it allows you to directly message consumers and create a more authentic connection with them through their social media profiles it spreads like wildfire. The more people that share their experience through social media channels, the more it can be viewed and considered by others because they believe their friends will provide honest feedback. it can be accessed by international consumers Have you also implemented digital marketing strategies to help your business excel? If not, now is the perfect time to start! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

15 Jul 20212min

How to Sell With No Retail Location Did you know that now you can make massive sales with no Stand Shop to display your products? Yes thanks to the Digital Era that we are living in now. With Digital Selling: The goal is to build relationships on digital platforms such as Instagram, Facebook, and others to turn online connections into offline sales conversations. Here are the 4 steps on how to secure your spot and make your big money moves with Digital selling: 1- Find your Niche 2- Find your supplier 3- Market your Products on digital platforms and start selling. But I do have the last step 4th, The last step I would highly recommend you to complete a Digital Sales training, just to be sure that all the above-mentioned steps will be done successfully as the output of them will depend on how much digital marketing knowledge you apply and this will help you to be on top of the game with more skills. Any advantage you can get over competing businesses is a plus, and selling online gives you many advantages. Good Luck! :) . Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

15 Jul 20211min

#hashtags: #hashtags #business #marketing When you use relevant #hashtags (#) in your social media posts, people who are searching for those keywords can find your tweets and posts, and can potentially follow you. 1. Find out what #hashtags influencers are using Influencers in your niche are already using a bunch of #hashtags that are both popular and highly relevant to your audience. There are a couple of ways you can find these #hashtags. 2. Find trending #hashtags in your niche As part of your social media strategy, you will definitely want to identify which topics are trending, both in general and in your industry. To find general trending #hashtags, RITETAG is a fantastic tool. Another great tool for this is hashtagify.me The beauty of this tool is that you can search for trending #hashtags in your niche. Simply type in a particular hashtag, and find out exactly how popular it is – in general, recently, in the past month and in the past week. And want to find more popular related #hashtags? Scroll down the page to see the most popular related #hashtags in an easy-to-understand visual format. 3. Find relevant cross-platform #hashtags Many tools make it difficult to find out which #hashtags are popular on individual platforms. And other tools are good only for finding #hashtags on a particular platform (e.g., on twitter, instagram, etc.). Because TAGBOARD aggregates conversations happening across the web, it’s a great tool for finding #hashtags that are popular and relevant across all platforms – and the best part is the tool shows you actual top posts that use that hashtag on facebook, twitter, instagram, etc. 4. Find #hashtags that help you meet specific goals What if you want to find and use #hashtags that will get your post seen right away? Or what if you want to find one that’s going to work well…but only on instagram? There’s a tool for that! With ritetag, you can type in a keyword and the tool will show you related #hashtags broken down by: ● Good only for instagram ● The #hashtags you can use to get seen now ● #hashtags to get seen over time ● And, the #hashtags you shouldn’t use…because they’re just not popular enough 5. The low-tech option: brainstorming These tools are all great, but don’t forget that you’re the expert when it comes to your niche and audience! Before you jump in and try out the tools above, i’d encourage you to take some time to sit down and brainstorm which keywords will be of interest to your audience.

14 Jul 20213min

End of Google third-party cookies in 2022, what does that mean to every Digital Marketer? No more targeted ads or re-targeting, there could be so much change in this space, also this could really impact the revenue of the Adtech companies. So what next? Here I am Manju Mani, interning with IIDM as a Brand Marketing Analyst shall provide you with 5 alternatives that every Digital Marketer must know 1. Aggregated targeting: Digital Marketers will no longer have a choice to provide ads with precision targeting to an individual rather it will be aggregated, meaning it can be an ad targeting a group of people. 2. Invest in Consumer Trust: It’s very natural for customers to buy products/ services from the brands they trust. There is definitely a future for brands that invest in Consumer Trust. 3. Focus on first-party data: A lot of publishers generate revenue by partnering with third-party data providers. Demand-side platforms should come up with strategies to change this and focus more on the data obtained from first-party and then target customers using media buying platforms. 4. Privacy Sandbox: Google has announced Privacy Sandbox as an alternative to third-party cookies. It is said that instead of cookies, anonymized signals received from the user’s browsing habits can be used by the ad companies to gain profits, however, it is not yet clear how this can be used for targeting customers while maintaining privacy. 5. Get innovative: Marketing is a field of innovation, marketers have always come up with new and clever strategies to promote their ads. Other types of marketing can be revitalized for example Contextual Marketing. If you want to learn more about how to survive such unprecedented events and be at the top of your game check our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

14 Jul 20211min

#digitalmarketing #livestream #voicesearch #visualsearch 2020 was unpredictable, to say the least. That meant that while some of the trendswhich were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape. So, what marketing trends will continue to permeate in 2021? Here are some key trends to consider: 1. Live-streams and an increase in influencer #content Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. Human-driven #content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave. On facebook, live viewingsspiked by 50% during lockdown periods, while viewings on instagram surged 70%. Tiktok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue. 2. More good will and purpose-driven missions from brands There is a core need for transparency from brands. Why would consumers want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources. Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times. 3. An emphasis on sustainability 81% of consumers strongly feel that companies should help improve the environment. The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainabilityin. 4. Inclusivity will be key A study by accentureshows that the cultural shift towards inclusivity is also impacting purchase behavior, with 41% of shoppers shifting away from retailers which don’t reflect their views on identity and diversity - and 29% are willing to switch brands completely if they don’t show enough diversity. 5. Increase in voice and #visualsearch An increasing number of consumers are searching via voice-activated toolsabout one in four american homes has a smart speaker of some kind. But it’s not just #voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like #visual search. Tools like google lens enable consumers to search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the game. #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20213min

Hi, I’m Mandy and I’m a Brand Marketing Analyst at the International Institute of Digital Marketing. Social media marketing is something that will always be present, with the use of social media continuing to rise significantly. Globally, more than 3.6 billion people engage in social media - the top platforms used being Facebook, YouTube, WhatsApp, and Messenger, and this number is expected to increase to 4.41 billion in 2025. With the pandemic occurring, it’s clear that this consumption has only increased. With lockdowns put in place, individuals are turning to social media for entertainment and socialization. Now, platforms even have their own features where users can advertise their own products to sell - like Facebook’s “marketplace” and Instagram’s “shop” tab. The addition of these is a great way to target a specific audience and to reach a significant audience who is already scrolling through their feeds, adding convenience for users. However, whilst social media marketing is a great tool to use, there are a few disadvantages to it. Although it has its advantages, it needs to be used correctly. This involves having enough research to determine the correct target audience, and specific platforms must be used to attract different audiences. For example, millennials prefer shorter content, so apps that have stories like Instagram and TikTok may be appropriate to use. By understanding the importance of using specific platforms for specific audiences, will attract more relevant customers. One of the most important things to remember with social media marketing is that not all feedback will be positive. Marketers must be prepared to manage this because as engagement spreads rapidly, it almost becomes impossible to control any of this negative feedback. I’m sure there are many incidents you can think of were negative responses tarnished a company’s brand. This just shows how vulnerable businesses are once one negative review is posted and shared by others. On top of this, it’s just as important that social media efforts are managed well as it involves two-way communication. Having a lack of engagement could detract potential customers from wanting to engage in conversation with a company and ultimately, poor service overall can lead to customers’ word of mouth negatively impacting their reputation. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certifi

13 Jul 20212min

The fast social and mobile environment has played a significant impact on social media. Now it is customary to witness individuals all around the globe, with smartphones in hand, interconnecting, messaging, posting, and sharing content on large networks like LinkedIn, Twitter, Facebook, YouTube, and Instagram. Taking Facebook as an example, almost 1 billion active users of the network post 350 million pictures per day, produce 4,5 billion likes, and share 4,75 trillion materials. However, despite their enormous success in user numbers, the sheer volume of material and activity, and corporate values, social media networks still have a persistent problem; Monetisation. How can social media profitably monetize the marketing potential of their massive communities without losing their legions of devoted users? We have to understand the pros and cons of monetizing using social media. Using social media has both benefits and drawbacks. On the bright side, social media allows marketers to produce and distribute customized brand material with specific customers and customer groups, making it more focused and personalized. Because social media is voluntary, it is a great place to create and join consumer dialogues and listen to client feedback. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20211min

Hello everyone, today we are going to talk about in-game advertising, which is also known as IGA. IGA simply means advertising in video games where you can put both visual and audio ads in a virtual environment. And the main reasons to invest in IGA are, first It offers interactivity, which makes players become more engaging with the ads while playing their favorite games. Second, IGA is a growing media with a lot of opportunities for small to medium businesses to capitalize on. And finally, the market offers very specific target markets, which are younger generations like generation z and millennials. There are roughly 3 types of in-game advertising. Ad banners are basically the same as the traditional ones but in a virtual environment and with a 30 times higher click-through rate according to the study. Video in-game advertising is video ads that play before the game starts or the ads that offer players in-game rewards by watching them for around 15 to 30 seconds. Dynamic in-game advertising is a new technology that allows brands to select specific regions and change their ad contents in real-time based on the current trends, so the ads are not outdated over time. Finally, I want to talk about the keys to success with IGA. Just like any other marketing campaign, the most important thing is to understand your target audience by doing a lot of market research beforehand. Then you need to choose the right platform including mobile games, console games, and PC games to advertise your brand and products. Then select the best types of ads based on the platform you have chosen. And finally, you need to make the ads interesting and non-intrusive for players to enjoy both the game itself and the ads in order to maximize your brand preference from the target market. And that’s everything from this podcast, hope you guys have a good day. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

13 Jul 20211min