CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

#seo #content #traffic

#content hubs are useful for more than just neatly organizing #content. They also have #seo benefits.

Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic.

Hi, i’m cally, from the international institute of digital marketing. Here’s how to create a #content hub 1. Brainstorm topics for hub pages Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind.

If you’re struggling for ideas, head over to ahrefs’ keywords explorer, search for a broad topic related to your niche, then go to the phrase match report.

You’ll see a lot of ideas here, and not all of them will be suitable for hub pages.

2. Choose relevant subtopics

The key here is to choose subtopics that are highly related to your chosen topic.

For example, if your hub page is about “how to make wine,” then it wouldn’t make much sense to create a subpage about types of wine glasses.

Good subpages give more information about a related topic.

3. Link them

Your hub page should link to your subpages, and your subpages should link back to the hub.

Many of the hubs you’ll come across utilize custom designs to do this. While this looks good and makes sense from a user perspective, it’s not a requirement. After all, some people don’t have the resources to create elaborate hub designs.

So, if you’re creating hubs on a budget, it’s fine to use regular links.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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Best Agile Project Management Tools

Best Agile Project Management Tools

#agile #tools #forecastRunning an #agile team effectively is nearly impossible without the right software #1 – MONDAY.COM REVIEW — THE BEST FOR #AGILE BEGINNERS Monday.com has quickly become one of the most popular #agile project management #tools on the market today. It’s trusted by 100,000+ organizations worldwide, including some big names like Coca-Cola, Adobe, Hulu, and the Discovery Channel. #2 – VIVIFYSCRUM -REVIEW — THE BEST ALL-IN-ONE #AGILE MANAGEMENT TOOL VivifyScrum is a versatile #agile management solution. It’s trusted by small teams and large organizations alike. Regardless of your team size and project complexity, this tool can help manage everything from a single platform. #3 – #FORECAST REVIEW — THE BEST COLLABORATION FEATURES #forecast is an all-in-one project management and resource management solution. It’s built for project-driven companies that want to empower teams, automate operations, and unite all projects into a single tool. With #forecast, you can automate tasks for project planning, resource allocation, and more. The software is powered by AI technology to help simplify monotonous tasks. #4 – MAVENLINK REVIEW — THE BEST FOR #AGILE MANAGEMENT AT SCALE Mavenlink is another all-in-one solution for project management and resource management. It’s a modern way for teams to collaborate from anywhere, which is perfect for remote work. In addition to improving your team’s productivity on the operational end, Mavenlink provides deep insights into the financial performance of your projects and business as well. #5 – JIRA REVIEW — THE BEST #AGILE PROJECT MANAGEMENT TOOL FOR DEVELOPMENT TEAMS Jira by Atlassian is a bit unique compared to some of the other #tools on my list. This #agile project management software is built specifically for software development projects. With Jira, software teams of all sizes can plan, track, and release exceptional products. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Jun 20217min

How to run nonprofit marketing ads

How to run nonprofit marketing ads

#marketing #nonprofit One of a for-profit business’s best investments is often their online #marketing strategy. Is the same for true for #nonprofits? Let’s take a look at how #nonprofit #marketing strategy is different from for-profit strategy and how #nonprofit corporations may be able to better reach their goals by further leveraging digital #marketing. What makes #nonprofit #marketing different from #marketing in other fields? The main difference for #nonprofit #marketing is about the goals. Often, with a for-profit company, the goal in advertising is the sale at the end. A #nonprofit may have other needs in mind, and therefore other goals for the #marketing campaign. We will dive more into detail on this in a bit. Goals of #nonprofit #marketing ads As we just talked about, there are a lot of differences between typical #marketing and #nonprofit #marketing. The most fundamental difference is in the goals. Sometimes with e-commerce or for-profit advertising, the goal is very obvious. #nonprofit #marketing goals may be more complicated. It’s not necessarily about making a sale; rather, the advertising goals might include: ● Gathering donations ● Spreading awareness ● Building follower base ● Recruiting volunteers ● Promoting an event ● Encouraging involvement 5 tips to make effective #nonprofit #marketing ads 1. Appeal to emotions 2. Clear ctas 3. Make donate options easy 4. Gather followers 5. Look for grants and other opportunities Conclusion #nonprofit #marketing can seem more complicated on the surface, with a larger mission and lots of different ways to engage with people. However, when you dive into the messaging, it often becomes a little easier. #nonprofits have a great story to tell, which can work into content #marketing with ease. As you develop ads for your #nonprofit #marketing, focusing on an achievable goal can help ensure your ads are effective and keep your spending at a minimum.

25 Jun 20215min

How to merge Instagram accounts

How to merge Instagram accounts

#instagram #socialmedia If you have two accounts on #instagram and are wondering if you could merge them, then you’ve come to the right place. Let’s say you’ve spent a lot of time growing your audience in both your personal and professional accounts. However, now you’re thinking of deactivating one of the accounts so that you have access to just one account instead of two or even three. So you may be asking yourself how to merge #instagram accounts. Is it possible to turn in multiple #instagram accounts into one new #instagram account? Well, in this article, we will answer just that related question. is it possible to merge #instagram accounts? #Socialmedia networking platforms like facebook would allow you to merge two or even more different accounts into one. It would even allow you to merge your followers from one page to another. but regardless of #instagram being under facebook and users looking to merge their instagram accounts just like their facebook, instagram hasn’t been given this option. Thus, the simple answer to the question of; #instagram’s multiple accounts merging possibility process is, unfortunately; no! Option 1: change the username #instagram account Suppose you want to merge two accounts into one. You could change your account’s username; you don’t need to transfer content from one account to another. This is because the url on #instagram is your username. So if you want to move the content and followers of an account to move to a new account just because you wish to switch the username, then here’s the thing. #Instagram allows you to swap the username however many different times you want. So if you change the username, the corresponding url will also get changed, and consequently, the way you’ve been presented on google log search. By doing this, you will not lose a single follower. You can also change the profile photo. Keep in mind that you might want to let everyone know that you have changed the username. Otherwise, your followers and users might end up thinking why they’ve followed someone they didn’t intend or need to. Option 2: manual conversion using a new account Presently to merge two #instagram accounts into a single profile, your best option would be to create a new account using your iphone or android smartphone. By generating a new #instagram account, you could bring your personal and business accounts into one rather than manage multiple #instagram accounts. To get this process done, you would need to put time and patience through every related step. Step 1: considering a new #instagram account Step 2: to create a new account on #instagram Step 3: post transfer; old #instagram accounts posts to the new account Step 4: followers switch to the newly made #instagram account profile #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

24 Jun 20213min

5 Tips For Creating Real Estate Video Ads

5 Tips For Creating Real Estate Video Ads

videoads A real estate video is all about setting a great first impression. You want to bring the property to life, connect with potential buyers, and ultimately set yourself apart from other realtors with your professional marketing skills. To help ensure your #content achieves these goals, here are 5 tips to produce the highest-quality real estate #videoads. 1. KNOW YOUR REAL ESTATE VIDEO AD BUDGET First, consider your target audience. It’s worth watching real estate videos in your listing’s price range to see how your efforts compare to your competitors’ #videoads. Next, think about how much you’ll spend on actually promoting your videos. From social media ads to targeted email marketing, the costs can eventually add up. To keep things more cost-effective, repurpose your real estate #videos into digital ads so you can double your #content output without spending more. 2. PLAN YOUR ANGLE IN ADVANCE A great real estate video doesn’t just happen. It takes planning. Remember, you’re trying to tell a story, so you need to spend time thinking about what story you want to tell. Depending on the seller, you might also need their approval before you start filming or sending the video out to prospects, so factor in time for adjusting your angle and making changes as required. 3. PROVIDE AN ENGAGING HOUSE TOUR If you want to ensure a prospect watches your #video the whole way through, keep it engaging. Be enthusiastic. Show people why you’re excited about the property, and inspire potential buyers to envision themselves living in the property. Focus on the possibilities. What could make this property truly special for the right buyer? How might the property be flexible over time? For example, a first-floor bedroom can be an office now and a bedroom for an aging parent or partner later. A basement can be a game room, an in-law suite, or an at-home gym. Drive home how the property can meet their needs over time. 4. SHOW OFF THE NEIGHBORHOOD It’s great to show off a property, but what’s going on around it? Include a few clips of the surrounding area, even if you just zoom out to capture the apartment block and a couple of nearby amenities. Make sure to include any famous landmarks, fun events, schools, and even sidewalks. 5. SELL THE LIFESTYLE When you’re looking for a property, it’s not just about the unit. It’s about the life the buyer will lead when they live there. For example, if you’re near the beach or a park, talk up the family-friendly vibes. Are you close to the buzz of shops, restaurants, and cafes? Highlight the walkable, cosmopolitan lifestyle. CONCLUSION Video ads bring a whole new dimension to real estate marketing. With the right editing tools, a sharp eye for detail, and some enthusiasm, you can bring your property to life or show possible clients why you are the best choice. #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

23 Jun 20213min

How to run effective food ads

How to run effective food ads

#foodads #storytelling #seo #contentmarketing The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. 8 tips for creating effective #foodads 1. Use visual #storytelling Brands have used #storytelling for decades. However, there’s now a greater emphasis on visual storytelling. Rather than relying on words, strong visual imaging enables food brands to gain viewers’ attention in a marketing world full of clutter and rivals’ messaging. 2. Choose your colors carefully Color is one of the most critical parts of your #foodads. Picking the right color engages consumers and can affect their buying behaviors 3. Show your brand’s voice and personality There’s a wide variety of personalities in #foodads. You’ll see everything from playful and fun to formal and even functional. It all comes down to the overall tone of the individual brand. Once you’ve decided on your brand’s personality, it’s best practice to incorporate it across your business, including your: ● Website ● Packaging ● Newsletters ● Logos 4. Research each platform for advertising You could create the world’s best #foodad, but if you’re putting it in front of the wrong audience, it’s going to be a waste of time and money. There are many ways to get your brand noticed, but don’t feel like you have to be on every platform. The right vertical for you depends on who your market is and where you can find them. 5. Engage with your audience While it won’t always be applicable, engaging with your audience is essential for brand building, and there are many ways you can do this. Social media is open to everyone. It’s also one of the easier ways to engross your audience. You could do this by: ● Sharing your #foodads and inviting views ● Asking followers to create user-generated content ● Offering discounts and contests. 6. Keep ahead of trends Knowing what’s hot is an effective way to boost your sales. One of the quickest ways of keeping up with new fashions is google trends 7. Make it personal Put a face to the name or tell the story behind the brand’s origins in your advertising. What’s your unique story, and how can you use it in your branding? Can you: ● Tell the story of its origins? ● Feature your images? ● Include your name in the brand?● Explain your company ethics? 8. Tell your customers what to do next Your customers or potential buyers have finished reading your emails, looking at your newsletters, or visiting your social media pages. What do you want them to do next, and how do you express this? #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

22 Jun 20215min

Best Domain Registrar

Best Domain Registrar

Web servers and the internet Names and ip addresses The first step in acquiring a host is to #register a name. These are regulated and maintained by name registrars, which ensure that there is no repetition. The actual registration can be done directly through the #registrar but most likely will be done by a third party like a #hosting service. They are easily readable by people, but for computers to understand them, #domain names have to be linked to binary ip addresses through special servers called #domain name servers (dns). This system allows for them to be transferred to another server should the webmaster decide to use a different platform. Registrars and website hosts The #registrar may be the same company as the host, or it may be a totally different company. Most companies will allow customers to perform a name search & #register it there. In fact if you choose a package first it is likely to get it for free for one year. Because the equipment required by registrars is so similar, most companies engage in both activities.. #hosting packages Several different packages are available from hosting companies. Each package has a different set of features, and some may be more important to you and your website than others, but free #domains for one year are common & you shouldn’t accept a package which doesn’t include this. Following are the most common types of packages: ● Free #hosting – some companies offer free service. This service puts several subscribers onto a single server, and the resources of the server are shared between them. Free packages usually have very few features. ● Shared #hosting – can also be a paid subscription service. Fee-based shared packages provide subscribers with more features than free hosts, and service guarantees may be available. Free names add a lot of value to these cheap packages. ● Dedicated #hosting – subscribers who want their data to have the highest level of security and who require all the resources of a server can lease private servers that can be accessed and used only by them. These are the most expensive packages, but they provide the most power and flexibility. Understanding which package will work best for you requires some research. Every domain host provides different features in their offered packages, and prices vary widely. #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Jun 20214min

Best Email Autoresponder

Best Email Autoresponder

The best #email #autoresponder for most #Autoresponder tools are at the heart of aggressive #email marketing strategy, solid customer service, and effective sales. With sendinblue’s multi-channel capability, easy drag-and-drop email creator, and advanced segmentation, your team can make each message count more, whether they’re going to prospects or existing customers. And the platform’s analytics and a/b testing feature go a long way to helping you fine-tune your messaging and adjust your strategies on the fly. The 8 best #email #autorespondersto consider: Sendinblue – best for most Hubspot – best all-in-one crm software Moosend – best for scalable automation Omnisend – best email autoresponder for ecommerce Getresponse – most flexible email autoresponder Sendpulse – best for multi-channel marketing Convertkit – best for bloggers and podcasters Verticalresponse – best for nonprofits When does it make sense to invest in an #email #autoresponder? Consumerslike getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on #email marketing. So,if you want to make more money using #email with less risk of blowing your marketing budget with nothing to show for it having an email #autoresponder is a great investment. Businesses (even if you’re brand new) should focus on developing an #email strategy. And to do that, you need an #email #autoresponder. They help streamline and automate #email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time. If you have been cold emailing and not getting any results chances are your emails aren’t reaching the destination, and if you want that to stop you need a trusted provider to get you in the inbox. From welcome #emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. And will increase revenue almost without fail. The bottom line : if you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an #email #autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing for you to lose #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Jun 20212min

The Best VPN Services

The Best VPN Services

What is a #VPN? A commercial virtual private network is technology that allows you to create a private connection over a less-private network by creating an encrypted tunnel between your computer and the internet. You can install a #VPN just like you would any other app or program on your smartphone or computer. The best #VPN right now Let's look at #VPN vendors below in more depth. Express#VPN #ExpressVPN’s network is powered by TrustedServer technology, which #ExpressVPN built to ensure that there are never any logs of users' online activities. In the privacy world, Express#VPN has a strong track record, having experienced a server seizure by authorities which proved their zero-log policy true at the time. SURFSHARK While Surfshark's network is smaller than some, the #VPN service makes it up on features and speed. Let's start off with the biggest win it offers: unlimited device support. If you want to run your entire home or office on Surfshark's #VPN, you don't have to worry about how many devices you have on or connected. It also offers antimalware, ad-blocking and tracker-blocking as part of its software.. Nord#VPN NordVPN is one of the most recognized brands in the #VPN field. It offers a generous simultaneous connection count, with six simultaneous connections through its network, where nearly all other providers offer five or fewer. NordVPN also offers a dedicated IP option, for those looking for a different level of VPN connection. NordVPN offers a kill switch feature, and the ability to #VPN into Tor. Proton#VPN When we speed-tested #ProtonVPN, we saw an impressively small 9.6% speed loss compared to average speeds clocked without a VPN. Proton#VPN's base speeds sent it blazing past most of our roster of tested services and into second place behind Express#VPN. Even more impressive is Proton's ability to reach those speeds despite a relatively small fleet of 1,259 servers in 55 countries. Like ExpressVPN, Proton also costs more than most of the #VPNs we've reviewed. Even so, ProtonVPN's high security standards and legacy of transparency may make this #VPN option worth the price. IPVanish A big win for IPVanish is its fun, configurable interface, which makes it an ideal client for those who are interested in learning how to understand what a #VPN does under the hood. Its multiplatform flexibility is also ideal for people focused on finding a Netflix-friendly #VPN. #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

15 Jun 20215min

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