4 GOOGLE ANALYTICS TRACKING MISTAKES (AND HOW TO FIX THEM)

Hi, my name is Christina Sullivan from the International Institute of Digital Marketing & today I want to talk to you about how powerful Influencer Marketing really is. Did you know that Influencer Marketing is the fastest growing online marketing channel, crushing other strategies like affiliate marketing, PPC, Email Marketing & SEO? Influencer marketing is undoubtedly effective. In fact, 89 percent of brands and marketers find influencer marketing effective. Compared to banner ads, influencer marketing produces 11 times the Return on investment banner ads make. And for every dollar businesses spend on influencer marketing, they earn $5.20 profit. These numbers show how effective influencer marketing is in today’s world of advertising. Here's a question - Have you ever been influenced to buy a product because someone you follow posted about it? Well, you're not alone, 61% of consumers aged 18 to 34 reported that influencers did influence their decision-making. Young adult audiences are comfortable visiting online channels to gather data and consume influencer content. So there you have it - if you're struggling to bring brand awareness or simply want better bang for your buck Influencer marketing is perfect for you! For more information visit our website www.thedigitalmarketinginstitute.org Thank you Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

6 Aug 20211min

Hi, my name is Brooke Garza from the International Institute of Digital Marketing. Name. Image. And Likeness. The three words that have changed college athletes forever. Under this new rule, college athletes will be able to get paid using their NIL. College athletes all around the nation are using social media platforms to show their recent sponsorships, brand partnerships and more to get paid for their NIL. Here are some social media tips athletes can use while starting this new journey. The first one is one’s following. When building your brand as an athlete across social media platforms, it is important to have a big following. The more followers you have the more people and brands know who you are and will want to work with you. Next is having a unique backstory. A unique backstory is something that people always remember. If it is a story of how you got to where you are in your college career then that story can be an inspiration for the younger generation that wants to follow in your footsteps. Another would be showcasing your involvement off the field or court. Involvement in your community as well as the issues that are going on around the world. For example, posting a statistic about mental health awareness shows that there are greater things to be a part of than the sport you play. Another crucial one is positivity. Staying positive on your social media accounts will only attract more followers. The last thing you want to do is drive them away. Lastly is the most important. Appropriateness. As a former college athlete, I know how important this one is because of how easily we can forget about it. It is important to remember who we are representing and remember that those people that are following you look up to you like you would never know. Even more so your goal is to be able to represent a brand or company that you are passionate about so you would be putting their reputation at risk as well. Student-athletes now have the opportunity to showcase themselves through their social media now more than ever before. These social media tips will help you as an athlete capitalize your NIL across your platforms. Athletes, embrace the new world of college athletics and get the best buck for your bang! For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digital

6 Aug 20212min

Have you ever noticed that you suddenly start getting advertisements and some more random stuff related to what you browsed on your phone some moments back? Sometimes Assuaging and sometimes aggravating, these popping advertisements give a clear view that someone is trying to get into your mind. Only thought about that is enough to leave you sleepless for the next few nights. Setting our Mobiles and other gadgets under App locks and phone locks is not enough to get privacy anymore. Because of some enterprises and browsing platforms, we frequently know everything about us or maybe more than we know about ourselves. From our interests to our dislikes, to the places we want to visit for our following holidays, and about the people we would be meeting today, they might know everything. Every weird thing we searched for pleasure while we were under the attack of "Mood swings" never got deleted, even after clearing the browsing history. It's enough to give you chills under the spine. So for the next, if you think that you have a secret which No one knows, it won't be Legit because there might be someone who knows about what you're going through. Everyone has information they want to keep private: Do you close the door when you go to the bathroom, or cover your windows when it gets dark? Privacy is about control over our personal information. We don’t want it in the hands of everyone, and certainly don’t want people profiting on it without our consent or participation. In addition, privacy is essential to democratic institutions like voting and everyday situations such as getting medical care and performing financial transactions. Without it, there can be significant harm. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

6 Aug 20212min

Hi, my name is Allison Rau from the International Institute of Digital Marketing. What is Social Media Marketing? How can you use your social platforms for your benefit to plan and strategize to deliver the best content for your audience? There are a couple of ways to achieve this, such as planning your social media around specific business goals. Think of your platform as a publication that you are constantly tracking and posting on a consistent basis. Whether this is a brand or personal platform, allow yourself time to engage with the people who are interested in your content and respond to comments. Take time to craft your content. Carefully think through the message and goal of your post. Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Every single community that grows on social media has its own unique pattern. While they may share some similarities, they will have different personalities based on the people, tone of voice, brand, and interests. Here are a few points to think about when you are creating your unique content: -Why would people like to share it? -How are people interacting with your photos and posts? -when the best time to post is based on the activity of your followers? Think bigger and start planning. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

6 Aug 20211min

Hello everyone. I'm Ahmet Faruk Özsoy from the International Institute Of Digital Marketing. In a blog post, I tried to give basic information about Social Media Marketing and some popular social media apps. We can basically social media marketing the use of social media to connect with your audience, bring it to your website, or just promote yourself. And that obviously includes posting a lot of content, communicating followers, running ads, and analyzing ads. Here are the basic steps you need to follow to succeed in social media management. First, define your strategy, plan the process and publish your content, observe the situation, analyze the results, and advertising. Billions of people around the world use social media apps. so, hence your billions of potential customers. With this marketing method, you can attract the attention of people who spend time on social media, influence them, and with the right marketing strategy, you can reach more people and direct them to your website or products. Remember that the social media marketing process is long-winded. If you're going to start social media marketing for the first time, this process will take a lot of time and tire you out at first, but over time you'll speed up content production, produce better content in less time and You will start to get your pay for. You have to be patient in this process. For more information on this topic, you can click on the link to read more of my article. For more information about this subject. Visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

6 Aug 20211min

Hi, my name is Ahmed Abubakr from the International Institute of Digital Marketing. I am here today with the top three ways you can optimize your website usability. The first thing you need to consider when designing a website in digital marketing is to place the most critical content above the fold, as 80% of visitors' time is spent there. Anything below the fold often goes unseen or is ignored. However, with the high visibility of content above the fold, it will be easier to achieve your business goals and grab your visitor’s attention. Present them with your finest content above the fold to increase engagement which can also increase conversions. The second way you can improve your website usability is by utilizing a call to action. The call to action should also be above the fold and can be accompanied by an incentive that will help increase conversions. An example of a call to action with an incentive would be “buy now, save 15%”. The call to action should be easily identifiable and clickable. This will help make it clear to your visitors about what action to take next and it will reduce friction in moving them down the sales funnel. You could have multiple calls to action on a page if there are multiple desired actions for the user to take. The third way you can optimize your website usability is to avoid clutter. While you want to include creative and eye-catching elements, it is important to avoid things such as an overload of graphics or multiple separate quick links for site features. You want to keep your visitor engaged with your website and too much content can be distracting. Your visitors should be able to find what they are looking for to complete a task within three seconds. It is important to establish the main focus of the website and eliminate any unnecessary elements. By following these three practices when determining your website design, the usability of your site will increase. Your visitors will be able to easily find their way around the website and achieve their goals. By providing high website usability, you ensure your users can find the easiest route to their objective and with the least steps involved. Once you have accomplished high website usability, your website will be perceivable, understandable, and robust to as many visitors as possible. For more information visit our website: www.thedigitalmarketinginstitue.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs

5 Aug 20212min

Hi, my name is Abdul from the International Institute of Digital marketing. Our topic for today will be 4 ways small businesses can use digital marketing to turn a profit. Thanks to the internet, small businesses are able to create brand awareness at a reasonable cost. The 4 techniques I will be listing are quite affordable. Success will largely depend on the efforts and strategy of the business. Let’s start with email marketing. This consists of sending content to your consumers through email. To get started you’re going to need a service that provides email automation. Shop around for one that matches your business goals and budget. Then, plan out an email campaign and appropriate emails to send to your target audience/existing customers. Up next is social media marketing. Use social media networks that you know your target audience is using. Consistently post interesting content and use hashtags that are relevant to your business. Other methods include influencer marketing and paid social media ads. Next is content marketing. Content marketing shifts the focus from your brand to your audience. The goal here is to use your content to attract an audience that would be interested, like a blog post or a how-to video. Customers are more likely to remember your brand name when looking for products if they have already consumed content from you. Finally, we have search engine optimization. Search engine optimization is the process of improving your site to increase visibility when people search for products or services that are related to your business. Use keyword research tools when designing your website and creating your content. Make sure your website is optimized for all devices. Implement images and videos when necessary. With these four techniques, you can ensure your business has an online presence. Because they are affordable, you should look to implement them in your marketing strategy if you haven’t done so, and improve on them if you already use these techniques. For more information visit our website at digitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketin

5 Aug 20212min

Hi, my name is Fathima Zahra Fazil and I’m from the international institute of digital marketing. I will be talking about the most successful digital marketing campaigns. Digital marketing campaigns are expensive and time-consuming to create, and there's no assurance that they'll pay off. It might be difficult to figure out how to approach, engage with, and convert potential customers - so it's always a good idea to look at successful businesses. Mobile monkey- Facebook Messenger chat box for businesses that do exactly what it says just online. The company was able to minimize client acquisition expenses and expand its reach in the face of growing acquisition costs. They used Messenger drip marketing to retarget these users. This resulted in a 97% reduction in their cost per lead acquisition. Dove's Real Beauty campaign featured blind sketches of women by a forensic artist. The women's sketches of themselves were all far less favorable than when they were described by someone else. Consider the wider picture that your clients are most likely using your product as a means to a larger end. Anheuser-Busch –switched from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic in 2021. The move helped the company win customer respect in a way that millions of dollars in advertising could never have. It was one of the most clever marketing techniques of the year. Single grain -Digital marketing firm creates multi-media, multi-channel content strategy for its clients. The company's omnichannel strategy is a great way to build a strong SEO and brand-building foundation with excellent content marketing. It doesn't have to think of individual themes for each channel. Airbnb has over 150 million members, 7 million listings, and a $35 billion valuation. Find an engaging topic linked to your business to create demand for your product or service. Consider how you may use influencers to help you with your digital marketing approach. Start by gaining a thorough grasp of your target audience's needs, desires, and aches and pains. The various campaign messaging and draw inspiration from these mentioned digital marketing strategies. Don't be disappointed if your first campaign isn't a tremendous hit. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcours

5 Aug 20212min