4 GOOGLE ANALYTICS TRACKING MISTAKES (AND HOW TO FIX THEM)

Hi, my name is Neelam from the international institute of digital marketing. YouTube in the age of digital marketing YouTube attracts traffic from people of all ages all over the world. Brands can use this to their advantage when trying to attract new customers. YouTube is popular among people of all age groups. No matter how young or old someone is, as long as they have a device that connects to the internet, chances are they’ve gone down plenty of YouTube rabbit holes. You can find an extremely diverse variety of content on social media sites. This is why it is vital for any brand looking to bring in clients to make sure they utilize their YouTube reach to the fullest. There are a few important aspects to keep in mind when creating a YouTube Channel. The first is setting up your channel. It is important to create a Brand Account Channel and set up your account with certain features that catch the eye. The second is finalizing content. While you are uploading your video it is important to include a title, description, thumbnail, and correct category labels. Overall, YouTube is an easy way for brands to connect with their consumers. It makes it easy for people to get information about a brand in an eye-catching method and even easier for them to share with friends and family! Create a YouTube channel for your brand today! For more information and to read about my blog post titled YouTube in the age of digital marketing visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Aug 20211min

#Facebookstories #Marketingguide #Actionabletips #Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some of the actionable steps you can take to implement #Facebook Stories in your #marketing strategy. Use Polls to Encourage Engagement One of the simplest ways to create engagement with your audience is to ask them for their opinion. This is also a powerful way to conduct market research in a short amount of time. Post About Sales If you have a time-sensitive sale that might run out in the next 24 hours, why not post about it in a story? Using #Facebook Stories for businessis all about getting the right message to the right audience at the right time. Add Links and Buttons to Your Stories Adding links and buttons to your stories makes it easier for them to convert, and it also draws attention to the story itself. When they see a button pop up, it makes it look like an action should happen versus just watching something for sheer enjoyment. Highlight Special Events or Holidays The fact that Stories sit right at the top of the #Facebook news feed is a big part of what makes them so powerful. If you’re trying to highlighta special event or holiday special, be sure the goal and objective of the video are as clear as day when they open the video. Share a New Product or Service If something is “new,” people are intrigued by it and may want to be one of the first to try it. #Facebook Stories are a great place to bring betas because you’re sure to find plenty of folks who are willing to test out the product or service for free or at a reduced price. Share User-Generated Content User-generated content is a secret weapon in marketing. It perfectly accompanies the contentyou’re already creating. If you’re trying to build trust in your audience, what better way to do so than by posting reviews and compliments you receive from people who’ve already purchased from you? For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20212min

Hi, my name is Mike Duff from the International Institute of Digital Marketing, and today I want to talk to you about what I believe is the internet’s best-kept secret, and that is Marketing on Twitch. It is every brand’s dream to have their product or service be promoted in front of a large global audience of their target customers. And for brands that have already started marketing on Twitch, this dream is becoming reality. For those that don’t know, Twitch is a live streaming website that allows people to create and share content in real-time to audiences around the globe. And during its infancy, Twitch was a website that was used exclusively for streaming content revolving around video games. Because of this, Twitch was plagued with a video game stigma that kept many advertisers away. However - what many brands do not know - is that much has changed since then, and Twitch now welcomes users to Livestream just about any type of content they wish to share, including Music, Arts, Sports, Fitness, and so much more. The increasing popularity of non-video game-related activities has led to exponential growth for Twitch, as well as a much more diverse group of people accessing the website. In 2020, Twitch had an average of 30 million daily visitors from over 230 different countries that combined to watch over 1 trillion minutes of content. Some big-name brands such as Red Bull, Logitech, and KFC have already started marketing on Twitch, and after learning of the website’s impressive 2020 statistics, it is quite clear why. Additionally, Twitch offers advertisers a wide variety of ways to promote their product or service, whether it be through traditional video ads, affiliate marketing, or even influencer marketing with streamers on the platform. So there you have it, the internet’s best-kept secret has been revealed. For more information, you can visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20211min

Hi, My name is Marziya from the International Institute of Digital Marketing. Today, I am going to talk about the differences between digital marketing strategies for B2B v/s B2C. B2B or business to business is when your products or services are meant for the consumption of other businesses. Whereas B2C or Business to Consumer is when your products or services are meant for an individual. From this definition, we understand that your digital marketing strategy will vary according to your targeted audience. When you compare the 2 types of customers there are a few main things to consider. If your target audience is a business then they need solutions for a problem that has been identified and needs to be solved. Their decision-making is based on logic rather than emotion. The decision-making process goes through many levels in the organization and takes time. The objective is to keep informing them of how your products or services can help solve their problem. The marketing strategy whether it is email marketing, social media marketing, or website SEO is all geared towards fulfilling this objective. Your emails should contain information that is specific to that company. The social media strategy should have more educational content to build trust with your potential customers. The most important thing is having an easy-to-navigate, well-designed, and fast website. On the other hand, if your targeted audience is individuals then they are likely to make impulsive purchases based on emotions rather than logic. The decision is made instantly and doesn't take much time. In this case, your email marketing strategy should highlight good deals and take advantage of the FOMO effect. Social media marketing can have interactive, fun, and quality content. The website should be well designed taking advantage of cross-merchandising. In conclusion, while the channels of marketing to B2B and B2C are the same the approach to both is different. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20212min

Hi, this is Ketaki Rane from the International Institute of Digital Marketing. Today, we’re going to talk about some traditional marketing methods and how they complement digital marketing. First let's understand what traditional marketing is - much like its name it’s, well, traditional! That means newspapers, flyers, billboards, tv commercials, and even guerilla marketing. As a millennial, I have grown up with traditional media all around me, heck, madmen are even my favorite TV show! So you can tell this method has sentimental value. But how is it useful to us in the present digital age? For one thing, it’s memorable - that means it connects with its audience in a very deep way with a long-lasting impact. Digital ads can often be annoying and don’t create the same emotional connection with their audience because of how little screen time they have. Using the tools of digital media like Facebook or Instagram posts combined with traditional creativity, however, can allow us to shoot a series of commercials in TV format, or poster format, or even a mini-billboard. Also, social media gives us the unlimited potential to achieve the same connection that traditional media has a track record of creating. Well, there you have it - traditional and digital marketing coming together to deliver the best to its audience! For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20211min

Hi, my name is Giulia Dini from the International Institute of Digital Marketing. Today I will be providing some Instagram Do’s and Don’ts to ensure your brand’s success in growing its platform through social media. Firstly when posting content on Instagram, your timing and content appearance influence how well your post does. Utilize Instagram’s Insights data to view which days and times your audience is the most active. Base your posting times off of target niches and create eye-catching content which keeps your brand image. Don’t forget to use Instagram stories and don't overpost! Followers can view this as content overload and your content should be anticipated! Next, using captions correctly can influence who sees your post as they are little SEOs themselves! Do use at least 3-5 hashtags per post pertaining to the general area your content applies to and do add locations or tag other brands and people when possible! Both of these tasks attract related audiences to your brand! Don't write lengthy captions- stick to 2-3 sentences max! Don't write in paragraph form as using spacing within your captions, prevent it from looking overwhelming! Next, Instagram Live sessions are a great way to personally engage with consumers while showcasing products and services! Plan these sessions in advance and promote them through your posts or stories to have the most viewers. Answer as many viewer comments and questions as possible. Also planning engagement activities make your live sessions more enjoyable for your viewers! Don't host these sessions simultaneously as fewer viewers= fewer sales and exposure. Keep your audience entertained through spontaneity and don't stray from your brand! Lastly, maintaining a good engagement etiquette will guarantee you a loyal following and grow your platform! Replying to all comments and questions on your posts or tagged posts, answering and liking replies on Instagram stories, and going through hashtags that pertain to your business to engage with your viewers' content is useful! Additionally including that any inquiries can be solved through DMing provides consumers with an easier outlet to connect with your company! By following these tips when posting on Instagram, making captions, hosting live sessions, and engaging with your consumers, your brand will grow its platform and become more successful! For more information visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing

9 Aug 20212min

Hi, my name is Dev Rohera from the International Institute of Digital Marketing and I am a digital marketing analyst. You go through your day-to-day life currently thinking about how to help your business, further develop your strategies, and how to reach your target audience. However, given the unprecedented times, you don't know how to reach an audience. We are currently in a pandemic, helping your business growth has become harder. Well, that's why I am here today to tell you a little bit about the perks of digital marketing in these difficult times of COVID-19. The idea behind digital marketing and COVID-19 develops from the fact that there aren't a lot of opportunities to market products in person due to limiting contact between people in order to combat the pandemic. However, the power of digital marketing takes on the responsibility of handling the issue at hand. With digital marketing not only will you grow your business but you will also be able to market your product or service at a cheaper price. My blog post concentrates exactly on how you can use this pandemic to your advantage and grow your business through social media marketing, and various other digital marketing strategies. Furthermore, digital marketing does not only concentrate your audience to one group of people, in one part of the world, it allows you to reach millions and millions of people around the world to further grow your business on an international level. Through the use of digital marketing, it is your chance to grow your business, and a pandemic should not be the reason to let go! For more information visit our website www.thedigitalmarketinginstitute.org. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20211min

#seo #searchengineoptimization #marketing Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization. Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo 1. Resize your images Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). 2. Optimize image file names Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords. 3. Use alt tags Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. 4. Include captions Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience. Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines. 5. Use unique images Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible. 6. Ensure that your text complements the images The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible. 7. Add image structured data Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe. 8. Use site maps According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Aug 20215min