HOW DIGITAL MARKETING WILL CHANGE: 5 PREDICTIONS FOR 2022

Hello, everyone, welcome to the International Institute of Digital Marketing podcast. My name is Sanele. Today we'll be talking about the future of work. So there's no doubt that the covid-19 pandemic has brought a major paradigm shift to the way we work. So while people across a multitude of industries have predicted a lot of job losses, let us not dismiss the light at the end of the tunnel of some of the new jobs that will emerge. So there are four main themes for the fourth industrial revolution, globalization, mobility and connectedness, resource scarcity, and the makeup of the human population. So what are the types of most in-demand skills for the future? So firstly, we have technological, social and emotional, and also high cognitive skills. So if we talk about actually how the economy is changing, so it's not the type of jobs or the work environment that is changing, but also how we work that will influence the future so employees and employers have a fiduciary duty to actually upscale themselves in this forced an ever-changing global world that we live in. And businesses also need to approach the need for upskilling. So as online education and school courses are becoming the norm across the globe, professionals are spoilt for choice and can gain in-demand skills in a matter of weeks. Thank you so much for listening to a podcast. And for more information, you can visit our website at www.thedgtslmarketinginstitute.org for more information. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

5 Aug 20212min

Topic: Can health professionals incorporate digital marketing in their practice? Hey, my name is Samela Madyibi from the international institute of digital marketing, and today I want to talk about whether health professionals can use digital marketing in their private practices. Health professionals in the private sector are people who come up with evidence-based health care, they undertake research and refine or invent concepts, theories, and operational procedures and advise people on preventative and curative measures to take. Digital marketing is essential, using the internet in order to promote your product or service to people. Digital marketing can help improve the way health professionals offer their services to the general public in the following ways : 1) Easy customer engagement 2) Cost-effective 3) Brand development and loyalty Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Aug 20212min

Hi, my name is Ronewa Ramulifho from the International Institute of Digital Marketing. Countless enterprises have been affected by the coronavirus around the world, but small businesses have been hit the worst. Many are running at a reduced capacity, and others have even shut down entirely, making it difficult for companies to interact with their customers and stay relevant. Here are three ways to re-engage customers during the pandemic: 1.Adapt and Innovate 2.Continue to Deliver on your Brand’s Promises 3. Implement Low-Cost Marketing Efforts During these trying times, leading with compassion and empathy has the ability to forge genuine bonds that will outlast the pandemic's social and economic effects. And businesses should see it as a responsibility to give back to the communities in which they operate. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Aug 20211min

Hello, My name is Poloko Mokonehatse from the International Institute of Digital Marketing and today I will be speaking to you about the importance of branding in user touchpoints. In today's world, a digital presence is important for your business. However, creating a digital presence goes beyond creating a website or opening a social media account. Your brand has to be accurately represented in order to create a successful customer journey from the time a customer researches about your business to when they are making a purchase decision. A user touchpoint is the point of interaction that can influence a customer's experience with your business. Here are some digital touchpoints your can explore: - Websites - Social media - Blog posts - Search engine optimization - Content So why is branding important to this process? Branding creates the opportunity for your business to create its own narrative and communicate its ideas and core values. This develops an emotional relationship with your customers that goes way beyond just your products and services. Almost like creating a friend for your customers. For more information, visit our website at: www.digitalmarketinginstitute.org Thank you, see you next time! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Aug 20211min

Digital Marketing on a low budget Hi everyone, my name is Phindulo Matshinyatsimbi from the International Institute of Digital Marketing. I am going to talk about cost-efficient ways to market your business online. The first one is creating a blog for your business, using that blog to write articles relevant to your niche and target audience. Blogs not only offer free advertisement for your business but they are also good for your SEO. The second one is creating an email list, sending out coupons and deals to people you know are interested in your product or service. The third one is a social media presence on social media platforms where your target audience is most present, post quality images, be consistent, and engage with your audience. The fourth one reviews. We all are guilty of looking at reviews first before buying anything online, so encourage your clients to review your products by offering them a discount. The discount might also motivate recurring sales. Lastly, make sure you register your business on Google my business so locals can find your business when they search for a product or service you offer in their region. Don’t forget to deliver quality products and excellent customer service. For more information, visit our website www.thedigitalmarketing institute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Aug 20211min

Hi, my name is Nthati Mothebe from the International Institute of Digital Marketing and today I wanted to talk about how you and your small business can use digital marketing to blow up your engagement and sales. Digital marketing evens out the playing field between you and big competitors IF and WHEN done correctly and effectively. One of the top ways you can use marketing to your advantage is by making sure your content is Search Engine Optimized or SEO for short. This enables your website to receive more web traffic which increases engagement. Another option is to use paid/unpaid social media marketing to help grow your following. Tools such as Instagram, TikTok, and Twitter are great ways to interact with your target market and get people talking about you or your business. Lastly, paid to advertise can help your business or website rank higher or first on web searches. This directly links you to your target market as you have found a customer who can find what they're looking for through you! For more information visit our website “www.thedigitalmarketinginstitute.org “ Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

4 Aug 20211min

Digital marketing is the future of the business world Digital marketing is now more than ever a core factor in the business world as it was 10 years ago. Gyms Who used to be in massive buildings are now operating virtual based on online instructors giving online fitness training in the comfort of your own home. Restaurants All the restaurants are now doing online orders and deliveries to customers, and some have never done it before because of lockdown and curfew times. Businesses The norm for any business to have meetings is by getting everyone together in one room for big meetings but the way the business world has changed due to covid 19, most businesses allow their employees to work from home. Banks More and more banks are becoming more digital and allow customers to do online applications. Higher engagement rate on digital marketing People start to use social media heavily and engage more with brands online, the engagement rate on social media for the past 3 years jumps to 66 million additional users. Our digital marketing affordable? Yes, digital marketing is affordable for upcoming and existing businesses because instead of paying huge amount of money on television ads, flyers, and newspaper ads and doing it the old traditional way to promote your service or product, the businesses can make use of social media and it will be much cheaper and businesses can engage with their clients and keep track and follow up on clients. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Aug 20211min

Hello, my name is Megan McCook and this is your guide to digital marketing for the vegan business. I’d like to go over some of the benefits of digital marketing in this very specific industry. It’s very important to build trust with customers and develop your brand's authority, especially in order to compete with other businesses within this industry. It’s also important to reach as many people as possible and that means vegan and non-vegan buyers. One way to do that is smart content marketing. Content marketing involves the creation of valuable and informative content targeted towards a specific audience. In this case, that audience is those folks whose attention has been captured by a desire to lessen their ecological footprint, or maybe those with a recent awareness of the unethical practices within the meat industry. Content marketing is an essential tool for successful digital marketing. You can visit my blog to continue exploring the options available to you and really get started on success. I look forward to seeing you there. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Aug 20211min