5 STEPS TO CREATE YOUR FIRST FACEBOOK AD

5 STEPS TO CREATE YOUR FIRST FACEBOOK AD

#facebook #ads #digitalmarketing

New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook.

Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time.

Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad.

#1: figure out your offer and cta

Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales?

For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site.

#2: write your copy and make your visuals

Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for.

Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen.

● Do you want it to be an ad in #facebook and instagram feeds?

● Is it going to be an instagram story?

Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look.

#3: create a campaign

The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be:

● Choosing your objective

● Deciding to run a/b tests

● Turning on or off campaign budget optimization (cbo)

#4: create an ad set

Now you’re ready to make this ad set, the ad(s), and then hit publish!

Here’s what you’ll be doing when you create your ad set:

● Choosing your conversion event

● Choosing to turn on/off dynamic creation

● Choosing budget and schedule

Choosing your audience

● Choosing your placements

● Optimizing and delivery

#5: create an ad

Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play.

Here’s how you’re going to create your ad:

● Choose identity

● Choose ad setup

● Create ad creative

● Set up tracking

● Publish

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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The Future​ Of VirtualTraining​

The Future​ Of VirtualTraining​

If you were to type out “#virtualtraining​” or “#elearning​” on your #search​ bar this very moment, immense #information​ pops up, which may initially seem overwhelming or even daunting. #Virtual​ is a word that we’d hear more often, more so since the #majority​ of us are under house arrest due to a #virus​. It’s becoming more and more of a #norm​, however, doesn’t this make you wonder where it began and where it’s headed now? It is fascinating how far back the history of #virtualtraining​ dates; we are talking back to the 1800s. In the year 1892, the University of Chicago established #distancelearning​ on a college-level and had used the US Postal Service for #course​ correspondence later progressed to doing live shows on the radio in 1921 and televised broadcasts in 1963. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20215min

How to Generate Leads With Content Marketing​?

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If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. I’m going to show you 5 effective ways you can start implementing today to generate leads with content marketing. Step 1: Create a buyer persona Capturing the wrong leads is as bad as capturing no leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer. Therefore, when I talk about generating leads, I mean generating the right leads. And to do this, you need to specify the type of people you want as your leads. Step 2: Leverage content syndication Having valuable content on your company blog can bring in many leads for your business. But what if you have an obscure blog that nobody reads? Then the great content that you’ve put a lot of effort in would massively underperform. Step 3: Provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. To capture that lead, you have to first provide value. And that’s the function of lead magnets. They help to solve a problem for your audience. What are the characteristics for effective lead magnets? Step 4: Improve your landing pages When you consider that most single landing pages are built specifically to capture leads, then creating them without thought means you’re essentially throwing your leads away. Step 5: Use guest blogging to capture leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet relevant to your guest post. You can also share the link in the body of your post where it is relevant. And depending on the website you’re writing a guest post, you can even add your content upgrade in the body of your post. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp

11 Mai 20215min

10 Simple Ways To Boost Seo On Your Wordpress Website

10 Simple Ways To Boost Seo On Your Wordpress Website

Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 202110min

What is DigitalMarketing​ and how does it work?

What is DigitalMarketing​ and how does it work?

#Digitalmarketing​ is one of those #terms​ that’s shrouded in #confusion​ and seems to mean something #different​ to everyone. It’s also been made to seem way more #complicated​ than it actually is, which is a shame really, as it’s really pretty #straightforward​. So what exactly is #digitalmarketing​? As simple as this is going to sound, #digitalmarketing​ is just #marketing​ using #digitaltools​. #Marketing​ is nothing more than #communicating​ #value​ to your #customers​ so therefore, #digitalmarketing​ is #communicating​ #value​ to your #customers​ using #digitaltools​. Now that we have covered what #digitalmarketing​ is, the real question should be, what #digitaltools​ are available and how do they differ from #traditionalmarketingtools​? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20212min

4 SOCIALMEDIA​ TIPS​

4 SOCIALMEDIA​ TIPS​

Tip 1. Create #connections​​. Create #connections​​ to #people​​, #businesses​​ and #communities​​, to #create​​ a bridge towards your #brand​​ that users can find you from. Reach out, provide a bridge for users to find your #brand​​ from. Tip 2. Make it #professional​​. Make #images​​ specifically for the platform you’re using, such as #profilebanners​​, and #images​​, and make sure to vet #posts​​ that your #team​​ creates before they go live. Tip 3. Find your #audience​​. Tailor your posts, #hashtags​​, and #generalpresence​​, around the #audience​​ that you want to #market​​ to. You don’t want to #market​​ your resume-building #website​​ to retired workers, you want to #create​​ a community #connection​​ with the #audience​​ that you find, so that the news of your #brand​​ spreads within that group. Tip 4. Utilize the right #platforms​​. While it's #important​​ to cover all bases, it's also #important​​ to find the #platform​​ that fits the best right for you. It’s #important​​ to do this because you don’t want to be putting your effort into a #website​​ or #platform​​ that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on #Linkedin​​ than you are going to on #Twitter​​. For more Tips on #SocialMediaMarketing​​, please #subscribe​​ to our #channel​​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

Marketing Positioning​

Marketing Positioning​

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

SEO​ and SEM​ Tips​

SEO​ and SEM​ Tips​

#SEO​ and #SEM​. What are they? You see a required #jobapplication​ on #websites​ #certifications​ people's bios. What is it? Well, have you ever wondered how #websites​ like #Google​ #Yahoo​ or #Bing​ seemingly pull #websites​ and #brands​ out of nowhere? Well in essence that's #searchenginemarketing​. Now, you may be wondering how do I get in on that? Well, the answer is a little more #complicated​ than you may think. But #searchenginemarketing​ itself doesn't have to be. It's all about the #venue​ you use in order to #achieve​ it for yourself. How #complicated​ you want to get and the nitty-gritty? So even though the #technology​ may be #complicated​ it doesn't have to be for you. The most #important​ aspect of #searchenginemarketing​ is making sure that you have the correct #foundational​ #knowledge​ you need to be #successful​ in #searchenginemarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

11 Mai 20211min

The Advantages​ of Digital Marketing​.

The Advantages​ of Digital Marketing​.

#DigitalMarketing​​, in the modern-day, is essential. With over half of the world's population using the #internet​​ and an increasing number of #businesses​​ moving entirely online, it is not only a missed opportunity to skip out on #marketing​​ #digitally​​, but also, in some ways, harmful to #business​​. #DigitalMarketing​​ puts the world in the palm of your hand, allowing you to reach #customers​​ never thought possible. This is arguably the greatest draw of #DigitalMarketing​​ and one that is rarely utilized to its fullest extent. Because of the #speeds​​, it takes to reach people across the world, it's as easy to reach new people as it is to reach people in your area, with the barriers limited to your skills as a #marketer​​. One of the crucial aspects #DigitalMarketing​​ has over other forms of #marketing​​ is the multitude of methods that can be used. These include, but are far from limited to #videos​​, #displayads​​, #interactivemarketing​​, #podcasting​​, #socialmedia​​ #marketing​​, and #promotionalmarketing​​. With such a variety of #marketing​​ #venues​​, #consumers​​ are less likely to experience fatigue, and you can reach users you may not have been able to otherwise. #DigitalMarketing​​ can also be much more cost-effective. This is because #DigitalMarketing​​ allows for much easier #implementation​​ of #organicmarketing​​ due to the #socialnature​​ of the internet. If a user has a good experience with your #brand​​, they can make not only spread it with their friends but make posts about it as well, reaching more people with a single endorsement. This applies to the #socialmediamarketing​​ you can #produce​​, and more. The possibilities for #organically​​ growing your #brand​​, without spending a dime on #adcampaigns​​, are endless. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

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