Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories

Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories

Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/

Episoder(122)

Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand spac...

9 Des 202553min

Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you d...

25 Nov 202547min

From £14M -> $100M: How TRIP is Building a Truly Global Brand

From £14M -> $100M: How TRIP is Building a Truly Global Brand

Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 mi...

11 Nov 202545min

Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY

Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY

A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find...

28 Okt 202539min

Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"

Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recordin...

14 Okt 202554min

Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:

Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:

I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squa...

1 Okt 20251h 2min

Brand is Everything: Founder Kate Prince on Building Ancient+Brave

Brand is Everything: Founder Kate Prince on Building Ancient+Brave

Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get fou...

24 Sep 202556min

Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of M...

19 Sep 20257min

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