Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories

Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories

Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/

Episoder(123)

Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of M...

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Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!Fr...

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From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:  What happens when a founder steps back from doing everything and instead builds a team that...

3 Sep 20259min

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-b...

28 Aug 202538min

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co is doing team and culture differently.In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK an...

22 Aug 20254min

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the abs...

14 Aug 202548min

How Tonic Health Built a Team to Scale

How Tonic Health Built a Team to Scale

From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to ScaleIn this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled...

6 Aug 20255min

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a bran...

29 Jul 202548min

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