Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

The case study in Category transformation that is on everyone’s lips right now is Oatly.

But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?

It’s only really in the past 5 years that something has changed massively, at least in the UK market.

In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!

If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…

#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

& SHARE it on your social media

Episoder(122)

Matcha Millions: How Perfect Ted has scaled to £30+ Million

Matcha Millions: How Perfect Ted has scaled to £30+ Million

If you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends fr...

21 Mai 202541min

Co-founder of Wild Deo Freddy Ward on Success

Co-founder of Wild Deo Freddy Ward on Success

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the lea...

14 Mai 20255min

Why Multi-Million Pound Supplements Brand Tonic Health is Leading with CONTENT

Why Multi-Million Pound Supplements Brand Tonic Health is Leading with CONTENT

What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz...

7 Mai 202551min

David Lester, Co-founder of Olipop on Why Founders Must Convince People To Do Unreasonable Sh1t!

David Lester, Co-founder of Olipop on Why Founders Must Convince People To Do Unreasonable Sh1t!

David Lester, Olipop On Why Founders Must Convince People To Do Unreasonable Sh1t! Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right pe...

1 Mai 20258min

The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a m...

29 Apr 202547min

Joanna Jensen, Founder Child's Farm On Why Staff is THE Hardest Thing You Will Do

Joanna Jensen, Founder Child's Farm On Why Staff is THE Hardest Thing You Will Do

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles ...

15 Apr 20256min

The Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)

The Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)

If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer?In this episode, we discuss merger...

9 Apr 202548min

The 'Menopause' Category.... & Swinging From the Chandelier

The 'Menopause' Category.... & Swinging From the Chandelier

Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that’s all about to change!In this e...

26 Mar 202538min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
liberal-halvtime
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
rss-pa-konto
okonomiamatorene
rss-investering-gjort-enkelt