Tribe: Mission & Community at the Core. Delicious too.

Tribe: Mission & Community at the Core. Delicious too.

Tribe is the UK's leading plant-based performance brand, offering a range of bars, active oats and shakes that are super tasty and appeal to more than just serious fitness fanatics.

But more importantly, Tribe is an *Impact* organisation that began in 2013 with a community long-distance 'Run for Love' to set up the first home for trafficked children in the UK. The product range was launched only after the community had already found a life of it's own, and sales gained serious traction at the beginning of lockdown. With the brand doubling in size, it's now about to hit £6 million in retail sales value at the end of this year.

Tribe really is more than your average challenger brand. It's an ecosystem that includes their food business + their charitable organisation 'The Tribe Freedom Foundation' + the active community the founders have built since their very first run for love in 2013.

I think Tribe has all the makings of a future mega-brand. Why?
- It appeals to a potentially very large market of active people who want to enjoy their food, while making modern choices around nutrition, and ensuring their choices also help people & planet.
- It shows up with a clear and consistent point of view. It started with a social mission, ergo the mission at the centre of the brand is authentic.
- It's visually appealing and has lots of stand-out on-shelf in the categories it's in.
- It's a cross-category brand with a consistent value proposition.
- It's plant-based....but delicious.

This is one to watch.

Episoder(123)

Why Olipop's Co-Founder Dynamic WORKS

Why Olipop's Co-Founder Dynamic WORKS

In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to ...

24 Jul 20255min

Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor

Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor

In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years:  the incredible Perry Haydn-Taylor, the creative mind b...

16 Jul 202546min

The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!

The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!

Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!!We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your jour...

10 Jul 20257min

From Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder Cano Water

From Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder Cano Water

Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroe...

2 Jul 202540min

The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying

The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying

In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs!From the early grind of cold emails and constant re...

25 Jun 202510min

Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare

Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare

What’s the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 2...

18 Jun 202552min

How People & Team Drive Tony Chocolonely's UK Growth

How People & Team Drive Tony Chocolonely's UK Growth

In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely, reveals:Why out-of-home is Tony’s secret weaponHow their sales team ...

11 Jun 20256min

Gut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++

Gut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++

In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand ...

4 Jun 202536min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengesnakk
stormkast-med-valebrokk-stordalen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
rss-markedspuls-2