Aduna Superfoods: Building The Supplements Category 3.0
Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don...
2 Sep 41min
How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years
In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet wa...
18 Aug 48min
How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation w...
5 Aug 32min
Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson
How should co-founders divide equity - and what happens to those shares if one person leaves?In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we unpack the ownership d...
21 Jul 29min
Here We Flo | Building a £10M Period Care Challenger Brand
Tampons in an Ice Cream TubIn this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, the organic, sustainable period care brand turning one of the...
7 Jul 39min
Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills
We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applic...
23 Jun 37min
AF Drinks | How to Scale a Non Alc Challenger Brand in the USA
Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In f...
9 Jun 50min
Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy
In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in ter...
26 Mai 35min
