Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

By now, most of you have heard about the Impossible Burger. I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon. Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all. A world-renowned geneticist, Pat is a former Howard Hughes Medical Institute Investigator and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine. His numerous accolades include the American Cancer Society Medal of Honor, and the NAS Award in Molecular Biology. Moved to action by the urgent need to redress global climate change, Pat founded Impossible Foods with one clear goal: to eliminate animal agriculture — inarguably one of the biggest contributors to planetary warming — by providing delicious, nutritious, and environmentally friendly alternatives to meat and dairy directly from plants. The mission statement is ambitious, some would even say audacious. But his impact is already undeniable — and he’s just getting started. Today he shares his story. This is a broad and far-reaching conversation that covers Pat's background and the impetus behind Impossible Foods. We cover the company's initial success in converting high-end chefs, the subsequent penetration of the fast food industrial complex, and the entrepreneurial difficulties of rapid growth and meeting demand at scale. We then turn attention to Pat's mission to redress climate change. The important need to replace food from livestock with more environmental friendly alternatives. And what is required to achieve that, while meeting the finicky palate requirements of the average consumer. Irrespective of your opinion on plant-based meat analogues, the deleterious environmental impact of intensive animal agriculture is irrefutable. Seismic changes to our food systems are mandatory if we want to responsibly redress global climate change. And each of us has the power to promote these changes, beginning with our daily food choices. You can watch it all go down on YouTube. I really enjoyed this exchange. A compelling companion piece to last week's conversation with Paul Hawken, my sit down with Beyond Meat founder and CEO Ethan Brown and my episodes with Good Food Institute founder Bruce Friedrich (RRP 286 & 402), I encourage all of you to listen with an open and appreciative mind. Peace + Plants, Rich

Episoder(958)

Soil Whisperer Hendrikus Schraven On All Things Permaculture

Soil Whisperer Hendrikus Schraven On All Things Permaculture

In today's episode I sit down with “soil whisperer” Hendrikus Schraven — a noted expert on permaculture, soil biology and rejuvenation, sustainable agriculture & lifestyle, factory farming, GMO's, Monsanto, Proposition 37, nutritional density and what “organic” really means. Hendrikus is a wealth of information and inspires with his unique and in depth perspective on the core and fundamental nature of food and nutrition and leaves us with some tips on how to be a better food consumer, and person in general. [NOTE: Getting feedback from folks listening on iTunes that the audio levels are low. Apologies — looking into it. We are still very new to this and working out the kinks, so I appreciate your patience and understanding.] Thanks for listening. Let us know your thoughts in the comments section below. And if you haven't already, you can subscribe on iTunes. [Apologies for the poor audio & production issues with the trailer video. We'll do better next time.] SHOW NOTES * Hendrikus Organics * Hendrikus Sustainable Environments – Design Gallery * Dairy Council “The Science of Imitation Milk” Anti-Nut Milk Campaign * “Big Dairy's Latest Smear Tactic” by Andy Bellatti for Grist.com. A look at the truth behind the Dairy Council's “Real Milk Comes from Cows” Campaign * Hendrikus Media – Videos & Articles * Hendrikus: Compost Tea: A Superdrink for your Garden Read more HERE. Enjoy! Rich

9 Des 20121h 57min

Rodman Machado On Cooking As Nutritional Art

Rodman Machado On Cooking As Nutritional Art

Today on the podcast we sit down with Rodman Machado– Executive Chef at the Garden Cafe at Common Ground in Kilauea, Hawaii — to talk food as medicine; cooking as nutritional art; plant-based superfoods; preventing & healing diabetes and other diseases with plants; and optimizing overall wellness. If you have been enjoying the show, we would greatly appreciate it if you could take a quick moment to leave a comment on the iTunes page for the podcast. Thanks for listening – we are beyond grateful for the early response. SHOW NOTES * 10 Uncommon “Superfoods” from the World of Ultra-Endurance * Papain Superfood: How Green Papaya Enzymes Help Digestion * MindBodyGreen: 25 Reasons Why Tumeric Can Heal You * Huffington Post: How To Massage Kale: Why a Rubdown Helps This Leafy Green * Natural News: Noni Fruit Superfood Thanks for stopping by. Thoughts? Let me know what you think in the comments section below. Peace + Plants, Rich

6 Des 20121h 47min

Julie Piatt: Ruminations on Ultraman, Unlocking The Authentic Self & Navigating Relationships

Julie Piatt: Ruminations on Ultraman, Unlocking The Authentic Self & Navigating Relationships

Today Julie and I discuss the perils of cycling on Kauai, a few adventures from our experience at Ultraman 2009 and some strategies for unlocking your more authentic self, followed by some incredible insight from Julie on self-sovereignty and navigating relationships. The show closes with a live performance of Julie's song “In the Sun” with our son Tyler on guitar. We hope you enjoy the program. As of today, we are the #1 podcast on iTunes in the Health category (first 3 episodes all in the top 10) and the #22 podcast overall for all of iTunes. Showing up on a list that includes such tremendous talent — names like Ira Glass, Adam Carolla, Joe Rogan and Alec Baldwin — is beyond an honor. Even more astounding given that we just started this little show last week. So THANK YOU for your support. We will do our best to live up to the early hype and continue to provide helpful, informative, enlightening and entertaining content. If you haven't yet, you can subscribe on iTunes HERE. SHOW NOTES * The Artist's Way by Julia Cameron * Compton Rom Videos on YouTube * Ascended Health * “6 Ways to Experience Deeper Love & Intimacy in Your Relationship” by Julie Piatt on MindBodyGreen * Ultraman 2009 From the Spiritual perspective of Julie * SriMatiMusic on iTunes * Ultraman Website Peace + Plants, Rich

4 Des 20122h 4min

Julie Piatt: Food As Medicine

Julie Piatt: Food As Medicine

Because she was such a sensation in our first episode, Julie Piatt is back for more. Today we talk about food — as energy, vibration and medicine. How Julie healed herself with nutrition and meditation. The perils of the word “vegan”. What it means to be Plantpowered. And getting back to food as a global uniter. Thanks to your overwhelming support, I woke up this morning to see that our little show hit #1 on iTunes in the Fitness / Nutrition category and #2 in Health. Amazing. We will do our best to live up to the early praise and continue to provide the best content we can. Thank you! Enjoy! Rich

2 Des 20121h 38min

Chris Jaeb: One Entrepreneur’s Journey To Wholeness

Chris Jaeb: One Entrepreneur’s Journey To Wholeness

In this episode of the Rich Roll Podcast, Rich interviews technology entrepreneur Chris Jaeb about his life path, founding Broadcast.com with Mark Cuban (bought by Yahoo after the most successful IPO in history at that time), social entrepreneurship, the role meditation has played in his life, sustainable living at Common Ground Kauai, his take on happiness and future plans for his newest venture, Common Ground Media. Side note: Thanks for all the crazy support for the initial episode. The success and feedback exceeded my wildest imagination. Very proud to see that we have already been listed by iTunes as a “New & Notable” in the health podcast category. Awesome. If you haven't yet, you can subscribe to the podcast on iTunes by clicking HERE. If you would like to support the podcast, just tell a friend. Thanks for listening. Peace + Plants, Rich

1 Des 20121h 53min

Introducing The Rich Roll Podcast

Introducing The Rich Roll Podcast

In the debut episode of the Rich Roll Podcast, Rich converses with his wife Julie Piatt about life in Kauai, sustainable lifestyle, enhancing your personal creativity and homeschooling. Finally! I've been talking about doing a podcast for what seems like eons. For whatever reason, I just couldn't seem to get around to actually figuring out how to do it, let alone get it done. But I finally found the time to sort through at least the initial barrier configuration issues and am happy to announce my virgin episode, which features my wife and (much) better half Julie Piatt. We are still sorting through some tech issues so it's far from studio polished, aside from the killer intro / outro music courtesy of my very talented son Tyler and nephew Harrison! The sound from this episode is admittedly a bit echo-y due to the warehouse recording environment– and I have yet to configure it for video and livestream broadcasting, which I am currently working on. But rather than wait until I had everything perfect, I wanted to just begin. Start slow and organically and let it grow as I find my voice and legs so to speak. I'm far from a professional broadcaster, but I hope that through this effort I can bring some insights and interesting people to your ears that will both enlighten, provoke and entertain. First off – this is NOT a “triathlon training / coaching” styled podcast. There are plenty of those out there already that are very well done ( Zen Triathlon and IMTalk are my faves for this), so if you are looking for a podcast that is very narrowly tailored to this specific subject and this subject only, then I fear my program may not be exactly what you are looking for. And yet, I implore to nonetheless give it a trial run with an open mind (and ears). Instead, my plan is to provide a long-form discussion platform to raise and converse about a wide variety of subjects that interest me. Certainly, triathlon, running, cycling, swimming, training, fitness in general and everything that goes into that is of course a subject that interests me dearly, so of course I will be programming helpful information in this regard. But my focus will broaden from there into plant-based nutrition for the athlete and everyman (and woman); wellness in general; spirituality; yoga & meditation; and sustainable lifestyle. Most importantly, my desire is to create a platform to help lead the way to unlocking the best version of yourself. How to live more authentically. And thrive from the heart. I hope you enjoy this first episode. Many more in the works and I hope to record at least 2 to 3 of these per week. I am very interested in your thoughts on the episode, comments in general and ideas for future episodes. In the comments section below, PLEASE let me know what YOU think, would be interested in hearing me talk about in future episodes, people you would like me to interview, and anything else on your mind. I'm wide open. Peace + Plants, Rich

27 Nov 20121h 40min

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