Ep. 005: Impact Case Study | Empowering Women in Business with Andrea Mac of Prequal

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Today on the Good Press Pod, we're joined by Andrea Mac of Prequal for an Impact Case Study.

Andrea is changing the game for women entrepreneurs and rewriting the rules of revenue generation. In this episode, we delve into Andrea’s transformative approach to empowering women through effective sales training, some of the pressing trends in PR (like the urgency for transparency and authentic storytelling that connects with our communities!), and how integrating an impact plan into your business model isn't just beneficial—it's essential.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:00:01] - Lindsey introduces Andrea Mac, founder and lead Growth Strategist of Prequal.

[00:05:06] - Andrea shares her impact-focus and passion for empowering women economically.

[00:08:43] - Andrea discusses her belief in the power of storytelling and modeling the behaviors she teaches.

[00:13:36] - Andrea highlights the various levels of impact, from getting tools into the hands of consumers to connecting with other individuals or businesses who care about the same things.

[00:16:00] - Andrea underscores the importance of impact planning, just like you would create a fitness plan or a marketing plan.

[00:17:44] - Listeners learn how to prioritize individual impact, measuring both qualitatively and quantitatively.

[00:28:18] - Andrea shares how the public increasingly seeks authentic, relatable media connections, necessitating a shift in public relations to genuinely connect with communities and drive meaningful work.

[00:30:44] - Andrea shares how to connect with the free resources made available at theprequal.com

Grab your notepad and join us for The Good Press Pod!

Like what you hear? Stay in the loop!

• Connect with Andrea: LinkedIn
• Connect with Prequal: LinkedIn | Instagram | Facebook
• Join the Prequal Community Group
• Sign up for the Building Prequal Newsletter
• Sign up for the Prequal Sales Newsletter
• Learn more and download free resources on theprequal.com

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