The Innovators Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

The Innovators Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World’s Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

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Episoder(585)

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Jennifer Hoewe, "Enjoyment Is Breaking News: How We Became Less Informed and More Divided (and How to Fix It)" (MIT Press, 2026)

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Leah C. Stokes, "The Carbon Wave: A Story of Democracy, Parenthood, and the Race to Protect Our Planet" (MIT Press, 2026)

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Michelle A. Amazeen, "Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation" (MIT Press, 2025)

Michelle A. Amazeen, "Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation" (MIT Press, 2025)

We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look lik...

27 Aug 28min

Mhoze Chikowero, "The Military Entertainment Complex: Chimurenga Afrosonic Making of Zimbabwe" (MIT Press, 2026)

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24 Aug 1h 6min

Nozomi Naoi, "The Land of Happiness: How the Japanese Department Store Visualized Modern Life" (MIT Press, 2026)

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4 Aug 43min

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Some of the earliest canals in colonial America, referred to as the Inner Passage, were constructed by enslaved people living in the Lowcountry of South Carolina in the early 1700s. In a paradox of ...

1 Aug 33min

Khiara Bridges, "Expecting Inequity: How the Maternal Health Crisis Affects Even the Wealthiest Black Americans" (MIT Press, 2026)

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An unsettling exploration of the persistence of racism in reproductive healthcare in the US—and why even affluent Black women are imperiled by substandard care.From a leading expert on race, class, ma...

19 Jul 46min

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