Brand Master Podcast4 Feb 2021

058 | Brand Positioning Strategy Examples

When it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique position?

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

Before we motivate you to find a unique position for your brand with these exceptional brand positioning examples, let’s take a second to take stock of this strategic task.

When it comes to building a brand, no task is more critical than developing the brand positioning strategy. Think about it…

The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors. According to the “Father of Modern Marketing” Philip Kotler, brand positioning is: “The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market” In other words, your positioning strategy attempts to tell your audience (and have them remember), why they should pick your brand over your competitors.

There are many ways to position a brand and many types of positioning strategies though it's important to remember that brand positioning is a creative game.

With the right position, you can give your audience something new by simply existing. Bold brands that capture the attention and imagination of their audience are born in the strategy room from creative thinking and problem-solving.

Do you have a strategy room for your strategic thinking? Do you have any handy hacks for creating a strategic thinking environment? Let me know in the comments Right Now!

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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