087 | Brand Strategy vs Brand Design

087 | Brand Strategy vs Brand Design

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.

Next, we’ll look at the definition of each being…

Brand Design = The Design Of The Visual

Brand Brand Strategy = The Plan For Brand Expression

Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good.

Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more

Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

101 | How To Find Your Target Market In 6 Steps

101 | How To Find Your Target Market In 6 Steps

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.  👉 Learn more: ⁠https://bran...

15 Mai 20219min

100 | How To Price Your Branding & Marketing Services

100 | How To Price Your Branding & Marketing Services

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.  👉 Learn more: ⁠https://brandmasteracadem...

13 Mai 20216min

099 | How To Create A Digital Marketing Funnel

099 | How To Create A Digital Marketing Funnel

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

11 Mai 202112min

098 | Principles Of Brand Strategy

098 | Principles Of Brand Strategy

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.  👉 Learn more: ⁠https://brandm...

7 Mai 20216min

097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.  👉 Learn...

6 Mai 20219min

096 | #1 Brand Awareness Strategy

096 | #1 Brand Awareness Strategy

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

4 Mai 20216min

095 | Brand Strategy vs Marketing Strategy

095 | Brand Strategy vs Marketing Strategy

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyo...

1 Mai 20214min

094 | 10 Signs You Should Fire Your Client

094 | 10 Signs You Should Fire Your Client

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracadem...

29 Apr 202110min

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