101 | How To Find Your Target Market In 6 Steps

101 | How To Find Your Target Market In 6 Steps

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’re going to define exactly what your brand-building efforts aim to achieve and why that’s so important for your target market research and analysis.

Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources.

Then, we’ll cover the 6 steps and tactics you can use to identify your target market.

This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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Episoder(312)

312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what cli...

7 Jul 1h 1min

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel cr...

2 Jul 53min

310 | Why Every Great Brand Needs an Enemy with Laura Ries

310 | Why Every Great Brand Needs an Enemy with Laura Ries

Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→https://brandmasteracademy.com/brand-os-blueprint/Why Every Great Brand...

23 Jun 38min

309 | Build a Business They Want to Buy with John Warrillow

309 | Build a Business They Want to Buy with John Warrillow

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It...

10 Mar 1h 13min

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or...

3 Mar 53min

307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This br...

17 Feb 1h 8min

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands ...

3 Feb 1h

305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Cr...

31 Des 20251h 15min

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