140 | What Is Corporate Branding? (Top Brand Examples)

140 | What Is Corporate Branding? (Top Brand Examples)

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what corporate branding is and how it differs from product branding or service branding.

Then you’ll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.

Next, we’ll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.

Then you’ll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

101 | How To Find Your Target Market In 6 Steps

101 | How To Find Your Target Market In 6 Steps

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.  👉 Learn more: ⁠https://bran...

15 Mai 20219min

100 | How To Price Your Branding & Marketing Services

100 | How To Price Your Branding & Marketing Services

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.  👉 Learn more: ⁠https://brandmasteracadem...

13 Mai 20216min

099 | How To Create A Digital Marketing Funnel

099 | How To Create A Digital Marketing Funnel

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

11 Mai 202112min

098 | Principles Of Brand Strategy

098 | Principles Of Brand Strategy

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.  👉 Learn more: ⁠https://brandm...

7 Mai 20216min

097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.  👉 Learn...

6 Mai 20219min

096 | #1 Brand Awareness Strategy

096 | #1 Brand Awareness Strategy

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

4 Mai 20216min

095 | Brand Strategy vs Marketing Strategy

095 | Brand Strategy vs Marketing Strategy

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyo...

1 Mai 20214min

094 | 10 Signs You Should Fire Your Client

094 | 10 Signs You Should Fire Your Client

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracadem...

29 Apr 202110min

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