164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

181 | Drop Music Branding: What Is Audio Branding? (Process, Assets & Best Examples)

181 | Drop Music Branding: What Is Audio Branding? (Process, Assets & Best Examples)

By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn about different audio branding assets and some of the mo...

24 Nov 202150min

180 | What Is Brand Activation (+ Strategy Examples)

180 | What Is Brand Activation (+ Strategy Examples)

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

23 Nov 20217min

179 | How To Become A Brand Manager

179 | How To Become A Brand Manager

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First...

20 Nov 20219min

178 | Increase Your Prices (With Brand Strategy Experience)

178 | Increase Your Prices (With Brand Strategy Experience)

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium.  👉 Learn more: ⁠https://brandmasterac...

18 Nov 202110min

177 | How To Build Brand Heritage With Story & Emotion

177 | How To Build Brand Heritage With Story & Emotion

First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another. 👉 Learn more: ⁠https://brandmaste...

16 Nov 202110min

176 | Douglas Davis: The Creative Strategy Framework & Process

176 | Douglas Davis: The Creative Strategy Framework & Process

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strat...

12 Nov 20211h 5min

175 | How To Build Branding Expertise (And Become An Expert)

175 | How To Build Branding Expertise (And Become An Expert)

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

11 Nov 20218min

174 | What Is Brand Heritage & Brand Origin

174 | What Is Brand Heritage & Brand Origin

By the end of this episode, you’ll understand what brand heritage, heritage branding, and brand origin are and how nostalgia branding evokes emotions and makes connections.  👉 Learn more: ⁠https://br...

9 Nov 20217min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
finansredaksjonen
rss-pa-konto
lederpodden
rss-politisk-preik
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen