164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

125 | Brand Management Principles For Business Growth

125 | Brand Management Principles For Business Growth

By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively.  👉 Learn more: ⁠https://brandmasteracademy.com/brand...

13 Jul 20217min

124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)

124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)

By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds.  First, you’ll learn how I struggle...

10 Jul 20219min

123 | What Is Brand Dilution? (+ Example of Brand Extension)

123 | What Is Brand Dilution? (+ Example of Brand Extension)

By the end of this episode, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions.  👉 Le...

8 Jul 20217min

122 | Create A Brand Identity Design [Brand Strategy Process]

122 | Create A Brand Identity Design [Brand Strategy Process]

By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures meaning.  👉 Learn more: ⁠https://brandmaste...

3 Jul 20217min

121 | What is Umbrella Branding? (Example of Brand Architecture Strategy)

121 | What is Umbrella Branding? (Example of Brand Architecture Strategy)

By the end of this episode, you understand what umbrella branding is and how it works as a strategy within brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  F...

1 Jul 20217min

120 | 7 Branding Tips To Grow Your Brand

120 | 7 Branding Tips To Grow Your Brand

By the end of this episode, you’ll have 7 effective branding tips that you can use to influence the image of your brand in the minds of your audience and grow your brand.  👉 Learn more: ⁠https://bran...

29 Jun 20219min

119 | What Is Brand Recall?

119 | What Is Brand Recall?

By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business.  👉 Learn more: ⁠https://brandmasteracadem...

26 Jun 20216min

118 | 5 Personal Branding Examples To Inspire Your Brand

118 | 5 Personal Branding Examples To Inspire Your Brand

First, you’ll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-po...

24 Jun 202110min

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