164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

053 | Brand Storytelling Examples

053 | Brand Storytelling Examples

In this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples.  👉 Learn more: ⁠ht...

22 Jan 20218min

052 | Brand Strategy Workshop

052 | Brand Strategy Workshop

In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business.  👉 Learn more: ⁠https://brandm...

20 Jan 202112min

051 | What Is Brand Architecture

051 | What Is Brand Architecture

In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

15 Jan 20219min

050 | What Is Brand Storytelling

050 | What Is Brand Storytelling

By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers.  �...

13 Jan 20218min

049 | Brand Personality Examples

049 | Brand Personality Examples

By the end of this episode, you’ll have seen how 10 of the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human e...

8 Jan 202114min

048 | Brand Positioning Mistake

048 | Brand Positioning Mistake

By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively.  �...

6 Jan 20214min

047 | What Is A Brand Audit

047 | What Is A Brand Audit

By the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients.  👉 Learn more: ⁠https://brandmast...

3 Jan 20217min

046 | Sell First Brand Strategy

046 | Sell First Brand Strategy

By the end of this episode, you’ll have a detailed 10-step technique you can use to sell your first brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’l...

25 Des 20207min

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