164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

045 | Brand Strategy Explained

045 | Brand Strategy Explained

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.  👉 Learn more: ⁠https...

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044 | Brand Naming Principals

044 | Brand Naming Principals

By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increase the chances of your audience remembering you.  👉...

18 Des 202013min

043 | What Is Brand Positioning

043 | What Is Brand Positioning

By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

16 Des 202010min

042 | Identify Target Market

042 | Identify Target Market

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.  👉 Learn mor...

11 Des 20209min

041 | Brand Strategy Process

041 | Brand Strategy Process

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy....

9 Des 202013min

040 | What Is Target Market

040 | What Is Target Market

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.  👉 Learn more: ⁠https://brandma...

4 Des 20206min

039 | Brand Strategist Income Streams

039 | Brand Strategist Income Streams

Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more...

2 Des 202011min

038 | How To Speak About Budgets

038 | How To Speak About Budgets

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and r...

27 Nov 202010min

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