Brand Master Podcast24 Feb 2022

196 | David C. Baker - Expert Positioning For Creative Agencies & Freelancers Tips

Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”, David C. Baker.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

• How David C. Baker Became An Expert

• How Expert Positioning Opens Doors

• Positioning Factors For Creative Agencies

• How To Build Your Expertise

• Content vs Insights

• Don’t Give Away Thinking For Free

• How To Sell Your Thinking

• How To Charge For Your Thinking

• How To Gain Authority And Control The Conversation

• Mistakes To Avoid Selling Expertise

• Question To Ask Clients To Sell Strategy

• Top 3 Tips To Position As An Expert

First, we bust the myth that expert positioning or niching to specialize, closes the door to other businesses, with practical ways to navigate it.

Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy.

Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free.

Next, you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services.

Finally, David C. Baker shares his top three tips for establishing expert positioning in modern creative and branding markets.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

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