298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.


Discover how brands grow and what marketers often overlook in their strategies.


👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/


In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.


We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets.


Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.


Discover the concept of category entry points and how to identify and exploit these moments for market entry.


Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands.


Stay tuned for a comprehensive discussion on these critical aspects of marketing science!


For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Episoder(309)

165 | 6 Best Branding Strategies (For Unique Marketing)

165 | 6 Best Branding Strategies (For Unique Marketing)

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

19 Okt 202115min

164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

16 Okt 20217min

163 | What Is Brand Association? (Small Business Examples)

163 | What Is Brand Association? (Small Business Examples)

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/...

15 Okt 20219min

162 | 18 Best Brand Strategy Books in 2021

162 | 18 Best Brand Strategy Books in 2021

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.  �...

12 Okt 202123min

161 | What Is A Brand Persona? (And How To Create An Engaging One)

161 | What Is A Brand Persona? (And How To Create An Engaging One)

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand pers...

9 Okt 202111min

160 | 26 Branding Elements For An Effective Brand Strategy

160 | 26 Branding Elements For An Effective Brand Strategy

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-m...

7 Okt 202117min

159 | 14 Ways To Identify & Avoid Bad Clients

159 | 14 Ways To Identify & Avoid Bad Clients

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

5 Okt 202115min

158 | How To Create Business Systems For Your Brand

158 | How To Create Business Systems For Your Brand

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Firs...

2 Okt 202110min

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