298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.


Discover how brands grow and what marketers often overlook in their strategies.


👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/


In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.


We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets.


Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.


Discover the concept of category entry points and how to identify and exploit these moments for market entry.


Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands.


Stay tuned for a comprehensive discussion on these critical aspects of marketing science!


For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

Episoder(309)

093 | 15 Digital Marketing Strategies To Build Your Brand

093 | 15 Digital Marketing Strategies To Build Your Brand

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092 | How To Create Brand Advocates

092 | How To Create Brand Advocates

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091 | Brand Awareness Techniques

091 | Brand Awareness Techniques

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090 | What Is A Brand Voice & How To Develop Yours

090 | What Is A Brand Voice & How To Develop Yours

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20 Apr 20216min

089 | What Is A Brand Manager

089 | What Is A Brand Manager

By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do, and how to manage your brand more effectively.  👉 Learn more: ⁠https://brandmasteraca...

17 Apr 20216min

088 | 5 Stages Of Customer Awareness

088 | 5 Stages Of Customer Awareness

By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.  👉 Learn more: ⁠https://bran...

15 Apr 20218min

087 | Brand Strategy vs Brand Design

087 | Brand Strategy vs Brand Design

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.  👉 Learn more: ⁠https://br...

13 Apr 20216min

086 | Customer Journey Map vs Customer Story

086 | Customer Journey Map vs Customer Story

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.  👉 Learn more: ⁠htt...

10 Apr 20216min

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