299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/



Episoder(309)

173 | How To Become A Personal Brand Strategist

173 | How To Become A Personal Brand Strategist

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172 | Define Your Brand Attributes With This Potent Exercise

172 | Define Your Brand Attributes With This Potent Exercise

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podca...

4 Nov 20215min

171 | What Is A Personal Brand Strategist?

171 | What Is A Personal Brand Strategist?

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

2 Nov 20215min

170 | What Are Brand Attributes? (Top Brand Examples)

170 | What Are Brand Attributes? (Top Brand Examples)

By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

30 Okt 20216min

169 | Find Your Niche As A Brand Specialist (5-Step Strategy)

169 | Find Your Niche As A Brand Specialist (5-Step Strategy)

By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-maste...

28 Okt 20216min

168 | Positioning vs Differentiation vs Distinctiveness

168 | Positioning vs Differentiation vs Distinctiveness

By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process.  👉 Learn more: ⁠ht...

26 Okt 202110min

167 | How To Create A Lifestyle Brand

167 | How To Create A Lifestyle Brand

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠...

23 Okt 20217min

166 | What Is Lifestyle Branding? (Top Lifestyle Brand Examples)

166 | What Is Lifestyle Branding? (Top Lifestyle Brand Examples)

By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-m...

21 Okt 20217min

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