299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/



Episoder(309)

165 | 6 Best Branding Strategies (For Unique Marketing)

165 | 6 Best Branding Strategies (For Unique Marketing)

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

19 Okt 202115min

164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

16 Okt 20217min

163 | What Is Brand Association? (Small Business Examples)

163 | What Is Brand Association? (Small Business Examples)

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/...

15 Okt 20219min

162 | 18 Best Brand Strategy Books in 2021

162 | 18 Best Brand Strategy Books in 2021

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.  �...

12 Okt 202123min

161 | What Is A Brand Persona? (And How To Create An Engaging One)

161 | What Is A Brand Persona? (And How To Create An Engaging One)

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand pers...

9 Okt 202111min

160 | 26 Branding Elements For An Effective Brand Strategy

160 | 26 Branding Elements For An Effective Brand Strategy

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-m...

7 Okt 202117min

159 | 14 Ways To Identify & Avoid Bad Clients

159 | 14 Ways To Identify & Avoid Bad Clients

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

5 Okt 202115min

158 | How To Create Business Systems For Your Brand

158 | How To Create Business Systems For Your Brand

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Firs...

2 Okt 202110min

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