Securing Your SaaS and Cyber Influencer Networking with CRO Bob Horn

Securing Your SaaS and Cyber Influencer Networking with CRO Bob Horn

Ron Eddings sits down with Bob Horn, Chief Revenue Officer at Valence Security. Their conversation centers around the world of SaaS security, examining the current landscape and challenges in managing SaaS risks. Bob also shares experiences from his 25-year career in sales, focusing on the importance of storytelling in sales and innovative approaches of marketing through leveraging cybersecurity influencers.

Impactful Moments:

00:00 - Welcome

00:44 - Introducing guest, Bob Horn

03:36 - Sales & Storytelling in Cybersecurity

07:13 - Current State of SaaS

09:28 - From our Sponsor, Valence Security

10:29 - More SaaS, More Problems

13:52 - Great Security Improves Your Team

17:01 - Consequence of Being Attacked

19:10 - Influencer & In-Person Marketing

25:55 - The Future of SaaS

28:01 - One Step Better…

Links:

Check out Valence Security:

https://www.valencesecurity.com/

Connect with our guest, Bob Horn:

https://www.linkedin.com/in/bob-horn-699a70/

Join us LIVE with Shlomi Matachin on Tuesday, April 16th at 12p ET / 9a PT:

https://www.linkedin.com/events/7181368974062895106/comments/

Join our creative mastermind and stand out as a cybersecurity professional:

https://www.patreon.com/hackervalleystudio

Become a sponsor of the show to amplify your brand:

https://hackervalley.com/work-with-us/

Love Hacker Valley Studio? Pick up some swag:

https://store.hackervalley.com

Continue the conversation by joining our Discord:

https://hackervalley.com/discord

Episoder(417)

Episode 9 - The Intelligence Easy Button

Episode 9 - The Intelligence Easy Button

In this Episode, Ron and Napoleon put Chris in the hot seat and reviewed his EASY framework for making an impact in threat intelligence.   - Elicit Requirements - Assess Collection - Plan Strive for I...

7 Jul 201919min

Episode 8 - Serverless Threat Intel Bot

Episode 8 - Serverless Threat Intel Bot

New Member Alert 🚨! Napoleon Bing joins forces with Chris and Ron and present a Serverless Threat Intel Bot. As organizations mature and scale their security infrastructure, it's vital that analysts,...

7 Jul 201913min

Episode 7 - Layer 8 - Vulnerability And Diversity

Episode 7 - Layer 8 - Vulnerability And Diversity

How important is being vulnerable in life and in your career? In Episode 7, our guest of honor - Charles Nwatu (https://www.linkedin.com/in/cnwatu/) joins Ron and Chris in starting the conversation ab...

7 Jul 201944min

Episode 6 - MITRE ATT&CK™ Matrix Overview

Episode 6 - MITRE ATT&CK™ Matrix Overview

In this episode, Chris Cochran and Ronald Eddings review the MITRE ATTACK Matrix and discuss related threat actors, TTPs, Threat Intelligence, and vendor evaluations.

7 Jul 201921min

Episode 5 - What legacy do you want to leave

Episode 5 - What legacy do you want to leave

In this episode, Chris presents a deep question to Ron during a live recording. What legacy do you want to leave? This can have many meanings for people. Do you want to leave a legacy with your family...

7 Jul 201917min

Episode 4 - Layer 8 Fitness, Diet, Focus

Episode 4 - Layer 8 Fitness, Diet, Focus

In this Episode, Scott Behrens (https://twitter.com/helloarbit) join us to discuss optimizing diet, fitness, and focus for performance. These three pillars ensure exceptional performance on and off th...

22 Jun 201942min

Episode 3 - All Things Threat Intelligence

Episode 3 - All Things Threat Intelligence

In this episode Ron and Chris do a function deep dive on threat intelligence. They discuss everything from training and processes to sharing across communities. As always leave a comment on what you w...

22 Jun 201927min

Episode 2 - Layer 8 Level Up Career, Life, and Self

Episode 2 - Layer 8 Level Up Career, Life, and Self

In this video Ronald Eddings and Chris Cochran discuss Layer 8 - The Human Element. It's vital to onboard and promote productivity, positivity, and creativity to Security Practitioners. Ron and Chris ...

22 Jun 201916min

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