052. Ryan Thrower | Art, stories and culture on the trail

052. Ryan Thrower | Art, stories and culture on the trail

Ryan Thrower is a professional photographer and film maker, and the creative director and co-founder of Freetrail.

Besides being an athlete, I’ve always been interested in the way we communicate our sport, because I think the way our stories are told and shared really influences its development.

Stories have the power to inspire people, to give motivation, to share knowledge and information, and I think that as humans our necessity to tell and listen to stories is written in our DNA.

In this episode we talk about storytelling related to trail running: connecting the athletes and the audience through the power of stories. We talk about different languages and platforms, we provide some ideas on how to build an effective communication depending on the message and the audience, we discuss how social media have influenced the development of trail running and the public figure of the professional athletes.

We also talk about the current state of the sport, which Ryans sees through his peculiar eyes of storyteller and athlete himself, about Freetrail’s mission, vision and projects and about what’s it’s like to work with some of the world’s best races and athletes.



Follow Ryan's work:


https://www.ryanthrowerphoto.com/

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Francesco's links: Instagram | Twitter | Strava | Website

Episoder(185)

017. February 2022 | Trail Running in review

017. February 2022 | Trail Running in review

What happened in the trail running world during the month of February 2022? We talk about races, athletes, series, sponsorships, interesting projects and news from the trail running scene that have ca...

6 Mar 202250min

016. Nutrition Talks #2 with On Pace Wellness | How and what to eat before a long run

016. Nutrition Talks #2 with On Pace Wellness | How and what to eat before a long run

How much should we eat before a long run? What are the main factors to consider when planning our nutrition and hydration strategy for an ultra race? What does the pre race breakfast of a top athlete ...

25 Feb 202241min

015. Jonathan Wyatt | Writing the history of mountain running

015. Jonathan Wyatt | Writing the history of mountain running

Jonathan Wyatt is the absolute GOAT of mountain running. Born in 1972, from New Zealand, Jono is a true legend of mountain running, someone who has really helped shaping the sport of trail and mountai...

17 Feb 20221h 27min

014. Wild Ginger Running | How to start trail running

014. Wild Ginger Running | How to start trail running

This episode is dedicated to people who are knew to the sport and want to approach trail running for their first time. Maybe you want to try trail running and you just don't know how to start, maybe y...

9 Feb 20221h

013. January 2022 | Trail Running in review

013. January 2022 | Trail Running in review

What happened in the trail running world during this past month? We talk about races, athletes, series, sponsorships, interesting projects and media from the trail running scene that have caught our a...

28 Jan 20221h 8min

012. Nutrition Talks #1 with On Pace Wellness | Balanced nutrition for athletes

012. Nutrition Talks #1 with On Pace Wellness | Balanced nutrition for athletes

This is the first episode of our mini series called Nutrition Talks brought to you by Vert.run in collaboration with On Pace Wellness. On Pace Wellness is a company based in Portland, Oregon, which he...

20 Jan 202231min

011. Ruth Croft | The winning any surface any distance approach

011. Ruth Croft | The winning any surface any distance approach

Ruth Croft is a kiwi trail runner sponsored by Adidas Terrex. A great friend of mine and definitely someone I've looked up to since I got into the international trail running scene, Ruth shares her 20...

14 Jan 202255min

010. How to plan your trail running season | Getting back on rhythm and training

010. How to plan your trail running season | Getting back on rhythm and training

The point of this talk is to give tools, information and examples to better plan a trail running season. We believe that self awareness and a bit of knowledge are what should guide us when making our ...

5 Jan 20221h 9min

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