The Human Risk Podcast28 Apr 2020

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?

In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contemporary Art. For links to references I made during the show see the end of these notes.

Tom was responsible for conducting an interesting Behavioural Science experiment to see how a change in the pricing structure, impacted visitor numbers and perception of his museum. For more on that: https://www.artsprofessional.co.uk/magazine/article/what-weve-learned-car-parks-about-boosting-attendance

What Tom had to say about the experiment was really interesting and it highlights a real challenge of Behavioural Science; to work out whether something works, you need to experiment. And that takes courage. The lessons from this are fascinating.

What the experiment illustrates is the power of behavioural interventions; if we want to change behaviour, then changing people's perceptions is a powerful tool to do that. The lessons we can learn from this don't just apply to Museums. They also apply to other fields like Risk, Compliance and HR.

We recorded this before the Coronavirus lockdown, but obviously the challenge of getting visitors through the door once the crisis is over is going to be even more acute than before.

As this series progresses, I’m looking to bring you different voices you won’t have heard before, alongside academics and Behavioural Science practitioners. A museum director fits that bill perfectly.

For more on the Museum visit their website: https://weserburg.de/en/visit/
The local items I mentioned in my introduction are:
Werder Bremen football club: https://www.werder.de/en
Brauerei Beck: https://becks.de/
The Town Musicians of Bremen: https://en.wikipedia.org/wiki/Town_Musicians_of_Bremen

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Stefan Gaillard on the importance of Trial & Error

Why is it so hard for us to admit mistakes? That's what my guest Stefan Gaillard & I explore in this episode. Stefan is the Editor of The Journal of Trial & Error, a project that seeks to promote the...

18 Nov 20201h 1min

Stuart Tootal & Greg Davies on the lessons for business from military decision-making

What can the military teach business? Much as companies often talk about 'wars' (most obviously when it comes to talent) and 'battles' (usually for market share), it's not obvious that the two have mu...

14 Nov 202055min

John Sutherland on mitigating Board Level Human Risk

If you were looking for a sector that had lots of examples of Human Risk, then you'd probably pick banking? And if you were trying to understand why some of the senior people within banking hadn't be...

7 Nov 202058min

Luca Dellanna on Ergodicity: why the way we often view the world, can lead to bad decisions

What is ergodicity? If it's a new term to you, then listen to my guest Luca Dellanna explain why ergodic thinking is often at the heart of much of our flawed decision-making. This is Luca's second ap...

29 Okt 20201h 1min

Leanne Spencer on Wellbeing: why it matters & how we can improve it.

We often think of our body and our mind as being somehow distinct, yet there is a strong linkage between mental health and physical wellbeing. That's what I explore with my guest Leanne Spencer on th...

27 Okt 202045min

Multi-million selling Singer Songwriter Dr Glenn Medeiros on Human Risk in the Music Industry

On this episode, I'm exploring an industry whose product we all sample daily, but probably don't fully understand: music. In the late 1980s and early 1990s, my guest, Dr Glenn Medeiros, was a global ...

22 Okt 20201h

Professor Don Moore on Confidence and how it impacts our decision-making

We all understand the idea of Confidence and that having it can help us succeed. Equally, not having it can also paralyse us into inaction. So what is the optimal level of confidence?That's what my ...

15 Okt 202051min

Dr Thomas Roulet on Negative Social Evaluations: the science behind the ways we judge each other

We all instinctively know the impact negative reviews have on individuals and organizations; whether TripAdvisor ratings or publicly administered regulatory sanctions. It's not good. Yet there are ma...

8 Okt 202057min