The Human Risk Podcast28 Apr 2020

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?

In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contemporary Art. For links to references I made during the show see the end of these notes.

Tom was responsible for conducting an interesting Behavioural Science experiment to see how a change in the pricing structure, impacted visitor numbers and perception of his museum. For more on that: https://www.artsprofessional.co.uk/magazine/article/what-weve-learned-car-parks-about-boosting-attendance

What Tom had to say about the experiment was really interesting and it highlights a real challenge of Behavioural Science; to work out whether something works, you need to experiment. And that takes courage. The lessons from this are fascinating.

What the experiment illustrates is the power of behavioural interventions; if we want to change behaviour, then changing people's perceptions is a powerful tool to do that. The lessons we can learn from this don't just apply to Museums. They also apply to other fields like Risk, Compliance and HR.

We recorded this before the Coronavirus lockdown, but obviously the challenge of getting visitors through the door once the crisis is over is going to be even more acute than before.

As this series progresses, I’m looking to bring you different voices you won’t have heard before, alongside academics and Behavioural Science practitioners. A museum director fits that bill perfectly.

For more on the Museum visit their website: https://weserburg.de/en/visit/
The local items I mentioned in my introduction are:
Werder Bremen football club: https://www.werder.de/en
Brauerei Beck: https://becks.de/
The Town Musicians of Bremen: https://en.wikipedia.org/wiki/Town_Musicians_of_Bremen

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Christian Hunt on Human Risk: what is it & how can we mitigate it?

What is Human Risk? What does 'Bringing Behavioural Science to Ethics & Compliance' mean in practice? On this episode, I'm cross-casting an episode of the Ethical Experts podcast that explores Human R...

2 Okt 202047min

Rob Chesnut on how companies can help their employees to work with Integrity

How can organizations ensure they are ethical? We all understand the principle, but what does it mean in practice? As Ethics becomes a more significant factor in how employees, customers and regulat...

29 Sep 20201h

Christian Hunt on what COVID has taught us about Human Behaviour

What, if anything, have we learned about human behaviour from COVID? That's what I'm exploring in this episode. Six months ago, my friend Mark Heywood invited me onto the first episode of Behind The S...

26 Sep 202034min

Jérôme Tagger on Preventable Surprises - effecting change through influence

Why are there so many entirely preventable financial disasters? And why don't the people behind the companies that suffer them, prevent them from happening?That's what my guest Jérôme Tagger and I exp...

24 Sep 202057min

Dr Johannes Lohse on Active vs Passive Risk: how doing nothing can also cause risk.

When we think of risk, it is usually in the context of 'risk-taking'; in other words, an active decision to do something. But it is equally possible to take risk by doing nothing; passive risk. What...

17 Sep 202057min

Dr Andrew Ishak on Communication in High-Pressure Situations

As academic establishments continue to adjust from face to face teaching to being primarily online experiences, how are academics adjusting? That's the start point for my discussion in this episode w...

9 Sep 20201h

Travis Waugh on delivering more effective training

What do you think of when you read the phrase 'Compliance Training'? Something dull that you're either forced to give (if you're in Compliance) or endure (if you're not)? If so, you're not alone. Bu...

4 Sep 20201h 3min

Professor Olivier Sibony on Why we all make Mistakes and how to avoid them.

Why do even the smartest and most savvy business people make mistakes? It's not because they're stupid. Instead, it's because of the way our brains work. That's what Professor Olivier Sibony, my guest...

1 Sep 20201h