The Human Risk Podcast17 Des 2020

Trisha Ferguson on the psychology & design of Airline Safety Cards

How can we prevent poor decision-making at a time of stress, when human action can make a real difference? That's what my guest on this episode, Trisha Ferguson, helps to deliver. She's the CEO of Interaction Research Company (IRC), a firm that advises airlines on passenger safety. And more importantly, from my perspective, designs and produces passenger safety cards.

I'm interested in the cards because they effortlessly combine artistic design with a high degree of functionality. Not only are they an amazing piece of Compliance design, they’re also a critical tool for mitigating Human Risk. Which is why they’re a regulatory requirement. If a plane doesn’t have safety cards on board, then it’s not allowed to take off. That’s because one of the biggest risks, when there’s an incident on an aircraft, is human - how we react, makes all the difference.

So if you were looking for something iconic that neatly summarised Human Risk and my mission to bring behavioural science to compliance, then the airline safety card is probably it. Which is why I wanted to find out more about how the cards are created and approved for use.

In our discussion, we explore the history of IRC and how Trisha came to own the company. She explains the complexities involved in making the cards and the factors that need to be considered. We explore the psychology behind the design and the process they go through to get them into planes.

Airline Safety Cards are also the inspiration for the soon-to-relaunch www.human-risk.com which will have an airline safety card theme.

For more on IRC visit - https://ircprint.com/ and http://safetycards.com/#about
For Trisha's blog visit - https://ircprint.com/2020/06/30/intro-crisis/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Will Tarrant on Service: Closing the gap between brand promise and reality

What makes great service? It’s one of those things we instantly recognise when we experience it, but struggle to define. And while organisations spend huge amounts of time trying to design seamless cu...

8 Mai 1h

Dr Carissa Véliz on Prophecy

What if prediction isn’t about knowing the future, but controlling it? On this episode, I'm joined by a leading thinker on digital ethics, privacy and technology to explore the idea of prophecy.Episo...

25 Apr 1h 2min

Dr C Thi Nguyen on How to stop playing someone else's game

We like to think we choose what matters. But what if the goals we’re chasing… aren’t actually ours?Episode Summary My guest on this episode is Dr. C. Thi Nguyen, philosopher and author of The Score: H...

12 Apr 1h 8min

Phil Dobson on Cognitive Leadership

We tend to assume that if we’re working hard, we’re working well. But what if that isn’t true?Episode SummaryMy guest on this episode is Phil Dobson, author of The Brain Book and founder of Brain Work...

4 Apr 1h 9min

Professor Mark Stoyle on The Western Rising of 1549

What lessons does a religious protest that led to an uprising in 1549 have to do with human risk?At first glance, not very much. It’s easy to see it as a distant historical event — something about re...

22 Mar 1h 4min

Jeffrey Ludlow on What A Sign Is...

What exactly is a sign? At first glance, that might sound like a strange question. Signs are everywhere: telling us where to go, what to do, what not to do, and sometimes what might happen if we igno...

14 Mar 1h 4min

Marc Ross on The Art of The Negroni

What Can a Cocktail Teach Us About Curiosity and Creativity? At first glance, documenting Negronis around the world might sound like a frivolous hobby. But could a simple cocktail become a vehicle for...

7 Mar 45min

Tom & Sue Hardin On Wired On Wall Street

What’s the difference between a mistake… and a bad decision? My guest knows this only too well. Tom Hardin has been on the show several times before. As Tipper X, he wore a wire for the FBI and helped...

28 Feb 1h 15min