The Human Risk Podcast17 Des 2020

Trisha Ferguson on the psychology & design of Airline Safety Cards

How can we prevent poor decision-making at a time of stress, when human action can make a real difference? That's what my guest on this episode, Trisha Ferguson, helps to deliver. She's the CEO of Interaction Research Company (IRC), a firm that advises airlines on passenger safety. And more importantly, from my perspective, designs and produces passenger safety cards.

I'm interested in the cards because they effortlessly combine artistic design with a high degree of functionality. Not only are they an amazing piece of Compliance design, they’re also a critical tool for mitigating Human Risk. Which is why they’re a regulatory requirement. If a plane doesn’t have safety cards on board, then it’s not allowed to take off. That’s because one of the biggest risks, when there’s an incident on an aircraft, is human - how we react, makes all the difference.

So if you were looking for something iconic that neatly summarised Human Risk and my mission to bring behavioural science to compliance, then the airline safety card is probably it. Which is why I wanted to find out more about how the cards are created and approved for use.

In our discussion, we explore the history of IRC and how Trisha came to own the company. She explains the complexities involved in making the cards and the factors that need to be considered. We explore the psychology behind the design and the process they go through to get them into planes.

Airline Safety Cards are also the inspiration for the soon-to-relaunch www.human-risk.com which will have an airline safety card theme.

For more on IRC visit - https://ircprint.com/ and http://safetycards.com/#about
For Trisha's blog visit - https://ircprint.com/2020/06/30/intro-crisis/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Luca Dellanna on the Coronavirus and Multiplicative Dynamics

On this episode of the Human Risk podcast, I speak to Luca Dellanna about COVID-19. He explains why he thinks governments aren't doing nearly enough to contain the spread of the virus. We also explo...

27 Feb 202054min

Jacinthe Galpin on Risktory: how the past can teach us about risk

What can we learn about managing risk from famous moments & people from history?In this episode, I speak with Jacinthe Galpin who is both a podcaster and an experienced risk professional. Jacinthe is...

20 Feb 202042min

Tom & Christian's 4th Human Risk Talk

In this episode, co-host Tom Hardin and I talk about more stories from the news that fascinated us from a Human Risk perspective. We begin by talking about the Luanda Leaks, then explore the recent s...

13 Feb 202051min

Alex Sidorenko on Risk Management

In this episode, I speak to Alex Sidorenko, the founder of Risk Academy. When it comes to thinking innovatively about risk, Alex has some fascinating thoughts, that we can deploy in the management of...

3 Feb 202033min

Tim Houlihan and Dr Kurt Nelson on Behavioral Grooves

In this episode, I welcome two of my favourite podcasters onto the show. Tim Houlihan and Kurt Nelson are the hosts of the fabulous Behavioral Grooves podcast, which you'll find wherever you get your ...

28 Jan 20201h 5min

Kelly Paxton on Pink Collar Crime

In this episode, I speak to Kelly Paxton who is a specialist in Pink Collar Crime which is a type of Human Risk. Kelly explains what Pink Collar Crime entails, why it is more significant than we migh...

18 Jan 202045min

Dr Roger Dooley on Friction

Roger Dooley describes himself as a "Friction Hunter". In this episode, I speak to him about his study of Friction; what I think of as "the things that stop us doing what we want or need to do". We ...

5 Jan 202030min

Tom & Christian's 3rd Human Risk Talk

In this extended episode, I'm joined again by co-host Tom Hardin. Together we explore Human Risk related stories we've come across that we think are worth diving into in more detail.You can hear Tom's...

22 Des 201956min