119 - The Unpersuadables

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.- Show notes at: www.youarenotsosmart.com- Become a patron at: www.patreon.com/youarenotsosmartSPONSORS• The Great Courses: Free month at www.thegreatcoursesplus.com/smart• Squarespace: Use the offer code SOSMART at www.squarespace.com for 10 percent off your first purchase.Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Sep 201945min

In this episode, Dr. Jud Brewer, a neuroscientist and addiction psychiatrist, discusses bad habits and how to change them.He is the author of The Craving Mind: From Cigarettes to Smartphones to Love -- Why We Get Hooked and how We Can Break Bad Habits -- and his TED Talk on how to change a bad habit has more than 12 million views. But...we talk about so many other things in this episode. It's a free association smorgasbord of brain stuff that will rattle your head.::: Show Notes at YouAreNotSoSmart.com :::Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Aug 20191h 13min

In Lori Gottlieb's new book, Maybe You Should Talk to Someone, she opens with a quote from James Baldwin that reads, "Nothing is more desirable than to be released from an affliction, but nothing is more frightening than to be divested of a crutch."In this episode, we talk about therapy, how it works, the misconceptions around it, and how people go from resisting change to embracing the behaviors required to alter their own thoughts and feelings when stuck in destructive, unhealthy loops. You'll also learn the difference between idiot compassion and wise compassion.-- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12 Aug 201944min

In this episode, we welcome Lilliana Mason on the program to discuss her new book, Uncivil Agreement, which focuses on the idea: “Our conflicts are over who we think we are, rather than reasoned differences of opinion.”Personally, I feel like this is just about the most important thing the social sciences are studying right now, and I think Mason is one of the its most brilliant scientists -- I promise, the insights you are about to hear will change the way you think about politics, tweeting, elections, and arguing with people on the other side of just about everything.-- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Jul 20191h 17min

So, you might think that, in general, as an idea, as a practice, the A/B test would be beloved, supported, and encouraged as a way to test out policies and practices and drugs and treatments, but new research shows that a significant portion of the public does not feel this way, enough to cause doctors and lawmakers and educators to avoid A/B testing altogether.-- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Jul 20191h 19min

There are several ways to define pluralistic ignorance, and that’s because it’s kind of a brain twister when you try to put it into words. On certain issues, the majority of the people believe that the majority of the people in a group believe what, in truth, the minority of the members believe. Or put another way, it is the erroneous belief that the majority is acting in a way that matches its internal philosophies, and that you are one of a small number of people who feel differently, when in reality the majority agrees with you on the inside but is afraid to admit it outright or imply such through its behavior. Everyone in a group, at the same time, gets stuck following a norm that no one wants to follow, because everyone is carrying a shared, false belief about everyone else’s unshared true beliefs. -- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Jul 20191h 26min

In this episode, we sit down with author Will Storr to talk about his new book -- Selfie: How We Became so Self-Obsessed, and What it is Doing to Us.The book explores what he calls “the age of perfectionism” -- our modern struggle to meet newly emerging ideals and standards that tell us we are falling short of the person we ought to be. As he says in the book, "Perfectionism is the idea that kills," and you’ll hear him explain what he means by that in the interview.-- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --SPONSORS• The Great Courses Plus: www.thegreatcoursesplus.com/smartPatreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Jun 20191h 24min

You Are Not So Smart, live in New York, at The Bell House, in Brooklyn -- David McRaney and three experts and a bunch of YANSS fans got together for a deep dive into how we turn perception into reality, how that reality can differ from brain to brain, and what happens when we dangerously disagree on the truth.-- Video on YouTube: https://www.youtube.com/watch?v=277HGgqrrUM-- Show Notes at: youarenotsosmart.com ---- Become a patron at: www.patreon.com/youarenotsosmart --SPONSORS• The Great Courses Plus: www.thegreatcoursesplus.com/smart• Squarespace: www.squarespace.com Offer code: SOSMARTPatreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Jun 20192h 3min