Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI
The CMO Podcast15 Jun 2022

Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI

In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI.

First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting consumer demands by offering what they need based off that data—and how that can be effective in creating experiential rewards for consumers. Jim and Michelle also talk about being responsible and competent with consumer privacy data, and using it to fuel the AI engine for an outstanding persona experience to build brand loyalty and trust.

Jim then speaks with Nic Emery, Chief Customer & Digital Officer at Crown Resorts (Australia) about how he implements many of these strategies to meet consumer demands and create one of a kind memorable moments for Crown Resort's clients to increase brand loyalty.

Read Deloitte's Global Marketing Trends Report in full at

https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(428)

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...

17 Jun 52min

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for...

10 Jun 58min

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer o...

3 Jun 51min

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leade...

27 Mai 54min

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful f...

20 Mai 48min

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadershi...

13 Mai 48min

Sherina Smith (American Family Insurance) | Designed to Last

Sherina Smith (American Family Insurance) | Designed to Last

What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterpris...

6 Mai 53min

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it ...

29 Apr 42min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
utbytte
okonomiamatorene
rss-markedspuls-2
pengesnakk
morgenkaffen-med-finansavisen
lederpodden
finansredaksjonen
stormkast-med-valebrokk-stordalen
liberal-halvtime